The Digital Marketing Manager – Web/App Content will be responsible for building out a robust user experience for Ria’s public website and app for the EU market. This position will work cross-functionally with product, marketing, design, and business stakeholders to drive content initiatives that increase web growth. Reporting to the Director of Content Marketing, this person should be a passionate storyteller with skills ranging from: content strategy, UX design, copywriting, project management, and SEO. This role requires a deep understanding of how to craft customer-centric web content that creates value and inspires action.
Responsibilities:
* Develop the content strategy for Ria’s public website and execute on strategic goals
* Manage complex, cross-sectional web projects to improve site design, features, content and enhance the online user experience by working with: product, UX, development, design, acquisition, growth, editorial, retail and regional marketing teams
* Create and edit high-quality digital content by designing unique UX page layouts and writing compelling copy in accordance with Ria’s brand voice and tone
* Craft detailed web user personas, content matrixes, and a complete customer-centric content roadmap
* Conduct in-depth market research and competitor analysis (using tools like Semrush) to identify top content gap opportunities and position Ria’s website on the cutting edge of the money transfer market
* Manage relationships with stakeholders within the organization and develop a streamlined system to support their requests and requirements and strengthen omni-channel messaging
* Improve back-end content strategy within the CMS and write content documentation, including training guides and best practices for new and existing team members
* Conduct targeted a/b testing to test, track, and improve web content as part of an iterative process
* Collaborate on the digital blog strategy and writing with the editorial and SEO managers to create strategic articles and guides that drive traffic to web landing pages
* Grow and manage a team dedicated to the strategy, creation, and management of public web content
* Track analytics using Google Analytics, Branch, Amplitude, and other tools to report on web content marketing efforts and KPIs to executives
What you have:
* 5-7 years experience in content marketing or web content creation preferred
* Bachelor’s degree in Marketing, Journalism, English, Design, or a similar area of study
* Experience working with a Content Management System (CMS) (like Wordpress or similar)
* Strong ability to write and edit for a web-based audience
* Basic knowledge of search engine optimization (SEO) best practices
* Creativity, resourcefulness, and a detail-oriented approach
* A knack for staying organized with multiple deliverables and competing timelines
* Flexibility to evolve strategies quickly & effectively
Experience managing a small team
Bonus points for these:
* Experience with HTML/CSS
* Experience with basic web design
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