We offer a 6-month project at a leading Tech company with +5 years of experience in marketing projects.
Multinational company and global leader providing technological solutions for its clients.
Reporting to the Marketing Manager, the main responsibilities will be focused on the following tasks:
Strategy, Analysis and Coordination:
* Design and draw the Customer Marketing strategy working closely with the Marketing Manager to be implemented afterwards.
* Set up the main objectives with the Marketing Manager, following up results periodically.
* Define a Customer Marketing Plan according to convenient deadlines by specific actions.
* Work closely in coordination with the following departments:
o Sales: x-selling support follow-up
o CX: draw actions with customers such as onboarding, journeys, events, webinars, information, cases, etc.
o Marketing: New Business Marketing in collaboration with clients and prospects, and Digital Marketing for communication and social media.
* Report data periodically: KPIs, metrics in order to update information and analyze deviations.
* Communicate and interact with external stakeholders for different purposes.
* Periodically report to the Marketing Manager.
Execution/Implementation:
* Create and deliver e-mail marketing related to customers about information, cross-selling, invitations, surveys, etc.
* Define and update target lists per solution and industry vertical, working closely with Market Research and Data Analysis.
* Take care of customer satisfaction by visiting them, reporting on status and detecting any anomalies.
* Assume the Project leadership for the creation of Customer Press Releases and Cases, testimonies for both formats, written and audiovisuals.
* Create, plan and organize customer-focused events (including Impact Awards) under our Client's corporate image and concept.
* Build and set up customer-focused webinars following appropriate planning and creating the content in coordination with the department involved.
* Support communication on Customers in social media, together with Digital Marketing.
* Ensure all Customer material is correctly exposed on our website and digital platforms by periodically reviewing the Spanish site for customer-focused updates.
* Provide Sales support by being responsible for all material (ppt, video, brochures, etc.) that implies customer stories such as customer cases (writing or translating), videos, and new ready-to-use, nutshell info to create for Sales.
* Support ABM strategies together with the New Business Marketing Manager.
* Collaborate with other areas such as Alliances whenever a Customer is involved.
* Carry out Gartner's Peer Insight References.
We offer a 6-month project based in Madrid, and a hybrid work model: 1 day on-site and 4 days off-site.
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