Senior CRM & Lifecycle Marketing Specialist
Remote-AMER
About Remote
Remote is solving global remote organizations’ biggest challenge: employing anyone anywhere compliantly. We make it possible for businesses big and small to employ a global team by handling global payroll, benefits, taxes, and compliance. Check out remote.com/how-it-works to learn more or if you’re interested in adding to the mission, scroll down to apply now.
Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter.
At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience.
All of our positions are fully remote. You do not have to relocate to join us!
What this job can offer you
This is an exciting time to join Remote and make a personal difference in the global employment space as a Senior CRM & Lifecycle Specialist, joining our Marketing team.
We are looking for an excellent Senior CRM & Lifecycle Specialist with hands-on experience with drip campaigns, nurtures, events, marketing automation, etc.
You should have a love for lifecycle management, customer journeys, and implementation of email marketing campaigns, to enable us to convert our leads to customers and upsell our other products to existing customers.
You will be working with growth and cross-functional teams, collaborating strategically, and sharing/supporting technical expertise.
What you bring
* Skilled with email marketing and lead management: behavioural and lifecycle management
* Strong technical knowledge of marketing tools and utilizing it for marketing campaigns and reporting.
* Experience and highly skilled with Marketing CRM tools, Eloqua, HubSpot, Salesforce, or similar.
* Experience in marketing automation and love for mapping customer journeys.
* Understand and identify target audiences through segmentation and campaign performance.
* Enjoys working cross-functionally
* A kind, empathic, and patient person
* Someone who loves working with people and solving problems with them.
* One who cares deeply about diversity and inclusion.
* Fluent written and spoken English.
* It's not required to have experience working remotely, but considered a plus.
Key Responsibilities
* Manage end-to-end lifecycle campaigns, including strategy development, marketing team briefing, target audience creation, campaign deployment, and results measurement.
* Lead and become the expert in email marketing campaigns and nurtures, ensuring effective communication without overwhelming recipients.
* Oversee the lifecycle strategy across Remote’s product offering (e.g. user journey, in-product touchpoints, user behaviour)
* Collaborating with Product, Engineering, Brand, and other business stakeholders to deliver best-in-class campaigns.
* Planning and executing marketing campaign strategies, leveraging tools and insights to accelerate the impact of lifecycle initiatives on user engagement and monetization.
* Work closely with Senior Marketing Operations Managers to implement and drive user adoption of new marketing operations tools, including event management and marketing automation platforms.
* Creating a solid process to simplify technical setup for recurring marketing campaign activities.
* Improve and implement new programs such as referral programs and customer review growth.
* Oversee list growth by optimizing marketing channels to capture new contacts effectively.
* Build a sophisticated approach to customer/employee retention through research, and marketing campaigns to reduce churn.
* Keep up-to-date with trends, tools, and developments in the industry, ensuring Remote stays ahead of the game in our strategy to engage and grow our customer database.
Practicals
* You'll report to: Manager, CRM & Lifecycle Marketing
* Team: Marketing
* Location: For this position we welcome everyone to apply, but we will prioritize applications from the following locations as we encourage our teams to diversify; Americas or Asia
* Start date: As soon as possible
Remote Compensation Philosophy
Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.
The base salary range for this full-time position is $77,150 USD - $115,750 USD. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.
Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters:
* budget for local in-person social events or co-working spaces
How you’ll plan your day (and life)
We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async.
You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.
If that sounds like something you want, apply now!
How to apply
* Please fill out the form below and upload your CV with a PDF format.
* We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote.
* If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.
We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.
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