Senior Manager, Marketing | Viator
About Viator
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore—from simple tours to extreme adventures—making memories that will last a lifetime has never been easier. With industry-leading flexibility and last-minute availability, it's never too late to make any day extraordinary.
We are seeking a dynamic and results-oriented Senior Manager, Marketing to join our B2B Marketing team.
Key Responsibilities:
1. Marketing Strategy & Campaign Development: Develop and execute innovative marketing campaigns that drive demand and growth for new and existing partners and operators. Design and produce go-to-market (GTM) and sales enablement materials for the B2B organization. Leverage content and event marketing to enhance brand visibility, drive key business metrics, and engagement.
2. Data & Business Metric Driven: Analyze data and business metrics to measure campaign performance, optimize marketing strategies, and make data-driven decisions that drive growth. Be a strong contributor to KPI discussions and establish reporting frameworks to track the effectiveness of marketing initiatives and identify areas for improvement.
3. Sales Enablement & Creative Campaigns: Collaborate with Strategy and Operations to create sales enablement tools and creative campaigns that support growth objectives.
4. Collaboration with Email Marketing: Work closely with the email marketing team to support customer lifecycle journeys. Provide strategic inputs and marketing assets to enhance the success of email campaigns.
5. Leadership & Team Development: Manage, coach, and develop a high-performing multi-functional marketing team, nurturing talent and fostering professional growth. Cultivate an environment of collaboration and excellence, encouraging a “get stuff done” attitude.
6. Cross-functional Collaboration: Act as a key leader within the B2B Marketing Organization, collaborating effectively with peers and other departments. Foster authentic and empathetic leadership to guide team efforts and align with organizational goals.
Qualifications:
1. Bachelor's degree in Marketing, Business, Communications, or a related field.
2. 5+ years of experience in B2B marketing as a generalist, and a minimum of 3 years managing teams.
3. Proven success in managing teams and developing individual team member skills.
4. Strong visual and creative design capabilities.
5. Exceptional writing skills with the ability to craft compelling content.
6. Experience in developing sales enablement materials.
7. Demonstrated ability to work in a fast-paced, dynamic environment with a focus on results.
8. Excellent communication, interpersonal, and leadership skills.
Key Competencies/Attributes:
1. Strategic & Creative Thinking
2. Leadership & Team Management
3. Content & Event Marketing Expertise
4. Collaboration & Communication
5. Adaptability & Resilience
6. Curiosity & a sense of urgency
7. Empathy & Authenticity
Perks of Working at Viator:
1. Competitive compensation packages, including base salary, annual bonus, and equity.
2. Remote-friendly approach to collaboration across a worldwide team.
3. Flexible schedule promoting work-life balance.
4. Donation matching for qualifying charitable donations.
5. Tuition assistance for qualified programs.
6. Lifestyle benefit for personal spending.
7. Travel perks including discounts.
8. Employee assistance program for life's challenges.
9. Health benefits with great coverage and competitive premiums.
Our Values:
1. We aspire to lead.
2. We're relentlessly curious.
3. We're better together.
4. We serve our customers, always.
5. We strive for better, not perfect.
6. Our workplace is for everyone.
If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to let us know the nature of your request. Please include the job requisition number in your message.
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