MUST HAVE: 4+ years of experience managing high budget digital advertising caigns with a proven track record of driving profitability and scaling performance. Demonstrated expertise in data analysis and caign optimization, with strong analytical and problem solving skills. Ability to craft effective ad copy and collaborate on creative asset development. Proven ability to thrive in a fast paced, dynamic environment while managing multiple priorities. ROLE MISSION You will play a critical role in driving growth for Launch Potato''s Credit Card vertical, a key revenue and strategic focus for the business. This position takes ownership of managing, optimizing, and scaling Google Ads caigns across Search, Display, Performance Max, and Discovery/Demand Gen. Through data driven strategies and creative solutions, you will directly impact our ability to achieve ambitious growth goals while maintaining profitability and market leadership. OUTCOMES Caign Performance Mastery (First 30 Days): Take full ownership of pacing, performance, and reporting for all caigns within a critical business vertical. Ensure alignment with KPIs and business objectives. Data Driven Reporting (First 60 Days): Provide actionable insights and recommendations by analyzing caign data and presenting findings to stakeholders. Optimization Strategies (First 90 Days): Drive measurable improvements in CTR, ROAS, and margins through advanced testing and data driven adjustments to keywords, audiences, and creative assets. Sub Vertical Expansion (By 6 Months): Launch caigns for new sub verticals, driving scalability and incremental revenue growth. Expert Leadership (By Year 1): Demonstrate expertise in managing advertising caigns, achieving year over year profitability growth, and aligning cross functional efforts to meet strategic objectives. A LY IF YOU ALREADY HAVE Experience: At least 4 years managing digital advertising caigns across platforms like Google Ads, Facebook Ads, and others, with a track record of scaling performance. Analytical Skills: Proficiency in tools like Looker, Tableau, or similar, alongside advanced Excel skills (pivot tables, VLOOKUP). Creative Expertise: Strong ability to create or collaborate on impactful creative assets and ad copy. Strategic Mindset: Demonstrated experience executing data driven caigns that achieve business objectives. Communication: Exceptional collaboration and proactive communication skills to work across teams. Competencies: Technical Mastery: Expertise in advertising platforms and analytics tools to optimize caigns effectively. Problem Solving: Ability to interpret caign data, identify trends, and implement innovative solutions. Organizational Skills: Manage multiple caigns and deadlines with precision in a fast paced environment. Adaptability: Thrive under dynamic conditions and embrace process changes to continuously improve performance. #J 18808 Ljbffr