Job Description
The Marketing Specialist is required to assist with the execution and tracking of all marketing activities and campaigns across both physical and digital platforms and channels (marketing automation platforms, marketing email distribution, social media, websites UX/UI design optimization).
These activities require the brief, design, production, and edition of draft content and final arts for both traditional and digital media channels for all B2B and B2B2C requirements according to brand guidelines: adverts and banners, brochures, articles, blog posts, websites maintenance, emails, presentations, campaigns, video edition, and more.
Also management and facilitation of all marketing collateral materials and PPTs for Sales teams.
You will report to the Head of Marketing in the market.
You will also assist with physical events and sponsorships for both external and internal audiences.
General Marketing
* Help conceptualize and implement marketing campaigns from brief to lead generation - physical and digital
* Brand guidelines advocator
* Complete advanced design tasks
* Create templates for development teams according to brand guidelines and UX/UI experience
* Help with managing publications and monitoring social media accounts
* Create/validate content for internal/external communications
* Conduct basic market and competitor research
Administration
* Administration (Marketing briefs, updating records, taking stock)
* Source quotes for branded materials
* Assist the Marketing team with administrative tasks
* Organization and collateral for events coordination
* Product sheet creation and related research
Digital Responsibilities
* Creation and distribution of email campaigns (Eloqua)
* Database administration for marketing
* Administration of SharePoints (including liaison with data administrators, sales, and other team members to ensure accuracy)
* Website content creation
* Help with social media campaigns and team managing digital SEM campaigns
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