Large Format Marketing Manager - European Markets: We seek an experienced marketer to lead the SEMA, CEE, and NEW Large Format Marketing team, driving pipeline and revenue growth in key markets.
As a seasoned marketer, you will lead the EMEA demand generation campaign strategy, planning, and execution for HP's LFP products and solutions, focusing on driving pipeline and revenue growth in all key markets. You will be accountable for optimizing the entire marketing mix of the region for better return on investment.
Key Responsibilities:
* Develop and execute a comprehensive demand generation campaign strategy, aligning with business objectives and leveraging multiple marketing channels.
* Collaborate with cross-functional teams to define data requirements, track campaign performance, and provide ongoing reporting to internal stakeholders.
* Measure and optimize campaign performance against revenue growth goals, providing actionable insights to improve engagement and conversion rate.
* Build and manage a team of marketers based in various countries throughout the two regions, promoting a growth mindset and innovative culture.
* Work with channel and key resellers on co-marketing initiatives and campaigns, driving brand awareness and customer engagement.
* Align marketing investments, strategy, and tactics with key stakeholders, ensuring a strong and consistent marketing approach.
* Manage and optimize the marketing budget, with clear and measurable KPI's and metrics.
Requirements:
* Bachelor's degree in marketing, business, communication, or computer science; Master's degree preferred.
* 7-10 years of marketing experience, with proven impact on the brand and sales revenue.
* Deep understanding of CRM, customer lifecycle marketing and nurturing practices, with experience in marketing automation platforms.
* Business acumen and ability to influence, with excellent communication, writing, and presentation skills.
* Ability to analyze insights and translate them into actionable strategies, with a strong customer/user-focused mindset.
About HP:
HP, Inc. is a global technology leader, providing innovative solutions to businesses and individuals. As an equal opportunity employer, HP values diversity and inclusion, promoting a culture of respect and collaboration.