Senior Marketing Technology Lead
In this key role, you will be responsible for leading the development and implementation of marketing technology platforms, collaborating closely with cross-functional teams to enhance user behavior, define personalized digital customer journeys, optimize campaign performance, and drive meaningful growth through innovative digital experiences.
Responsibilities:
* Collaborate on creating and executing digital journeys to drive customer acquisition, conversion, and retention across all digital platforms.
* Act as a power user of Martech platforms and tools, facilitating their adoption and strategic use.
* Utilize advanced personalization tools to create targeted and compelling digital experiences across different audiences and channels.
* Implement strategic tests in collaboration with Web, Analytics, and Media to analyze campaign performance and refine the user experience.
* Monitor and analyze campaign performance and user behavior, generating data-driven hypotheses for improving the digital customer journey, conversion rates, and supporting strategic decisions.
* Architect how the Martech stack is used by acting as Power User to support global and regional marketing teams, identify best practices to scale its use, and drive efficiency.
Qualifications:
* Bachelor's degree in Marketing, Business, Analytics, or a related field.
* 5+ years of proven experience in Sales & Marketing Automation, conversion rate optimization, omnichannel marketing, or a similar role using tools like Eloqua, Marketo, Salesforce Marketing Cloud. CDP, SQL desired.
* Strong analytical skills and experience with A/B testing, user analytics, and performance metrics. Ideally, experience with Google Analytics, Optimizely or similar.
* Passionate about driving digital transformation and innovation.
* Strong communication skills with the ability to convey complex ideas clearly and concisely.
* Ability to effectively manage multiple projects by working with cross-functional teams.
Schneider Electric Overview
We are looking for exceptional individuals who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
About Schneider Electric
€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporations
Why Join Schneider Electric?
We aspire to be the most inclusive and caring company in the world, providing equitable opportunities to everyone, everywhere. We mirror the diversity of the communities we operate in and 'inclusion' is one of our core values. Our differences make us stronger as a company and as individuals.