The Knot Worldwide is looking for an energetic and detail-oriented Strategy & Operations Lead to bridge the gap between data, insights, strategic planning, and high-quality execution. Reporting directly to our Vice President of International Marketing, this person will act as the Chief of Staff for our international markets and brands - working closely with key stakeholders across the organization; Brand Marketing, Media & Measurement, Email / CRM, Product, Editorial, and Sales.
Our International markets include 13 countries, and 13 brands, across 5 languages. The Strategy & Operations Lead will be responsible for ensuring our teams have a single source of truth for company, market and campaign data; working with the VP, International Marketing to translate this into strategic guidance; and helping to create internal processes and systems so our teams can operate effectively and efficiently.
The internal and career growth opportunities for this role are limitless. It is a front-row seat to how company strategy is transitioned to local marketing strategies - and how strategy is implemented to create impact. You’ll have visibility and exposure into every part of the Marketing organization, as well as key stakeholders.
RESPONSIBILITIES:
* Take full ownership of our data, measurement, and reporting systems, ensuring they serve as the foundation for informed decision-making and impactful marketing strategies. Alongside our Vice President, CMO, and International Marketing Directors, you will define and optimize key performance metrics, design robust measurement frameworks, and translate campaign data into actionable insights that enhance brand awareness, customer acquisition, and lifetime value.
* Oversee the collection, analysis, and presentation of data, crafting compelling narratives that drive alignment and inspire action across diverse stakeholders.
* Collaborate seamlessly with teams like data science, creative, and channel marketing to ensure every campaign is underpinned by accurate, real-time analytics and post-campaign analysis.
* Drive the efficiency and effectiveness of our team operations by leading key touchpoints for leadership, team leaders, and the wider team to connect and collaborate.
* Act as the central connector among our teams; Consumer, Vendor, Creative, CRM, Insights, and Media, helping to align workflows and streamline processes to maximize impact.
* Identify opportunities to enhance operational processes, implement change management strategies, and champion a culture of continuous improvement.
* Support and provide guidance to the Consumer Strategy & Operations Associate and Vendor Strategy & Operations Associate, helping them refine and define their processes and scope.
SUCCESSFUL STRATEGY & OPERATIONS LEAD CANDIDATES HAVE:
* 5+ years in brand strategy or planning role
* Ability to synthesize information to develop understanding of key insights
* Expert communicator able to tailor message to a range of audiences and markets
* Proven experience in strategic marketing at both the enterprise / brand and product portfolio level
* Experience in media strategy and marketing analytics.
* Strong organizational and communication skills, attention to detail
* Proficiency in SQL & Excel / Google Sheets for data analysis and reporting
* Experience with Snowflake, Google Analytics, and / or Qlik would be beneficial
* Willingness to work flexible hours to meet team output expectations
* Strong presence with ability to interact and partner with Senior leadership
* Outstanding written, verbal, analytical and presentation skills
* Strong problem solving and analytical skills
* Strong time management and organization skills; ability to work independently in a fast-paced environment and manage multiple projects
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