Job Purpose:Drive sustainable growth and profitability in the Spanish market (AFH/Industry/Retail).Ensure all potential and profitable sales opportunities are maximized.Develop strong relationships and strategic partnerships.Expand market position with a focus on category leadership.Lead cross-functional collaboration within the organization.Key Responsibilities:Business Planning & Follow-UpDevelop and implement business plans focusing on growth and efficiency.Contribute to overall business strategy and execution.Manage local pricing, discounts, and trade investments.Set detailed sales and financial targets.Oversee demand planning and business forecasting.Go-to-Market StrategyMaximize business opportunities and retailer listings to build a strong market position.Manage local assortment, product launches, promotions, and category development.Initiate and maintain strategic partnerships with key customers.Take an active leadership role in sales negotiations and key account management.Leadership & Organization DevelopmentLead and develop the sales team to meet evolving market needs.Ensure the team is resourced and structured for maximum profitability.Foster collaboration across teams and uphold leadership principles.Operational ExcellenceDrive efficiency in processes and cost optimization.Manage controllable costs and optimize the value chain.Incorporate accurate forecasting into business planning.Required Skills & Experience:Ideally 10 years’ experience in a senior sales leadership role, preferably in Food FMCG.Strong background in key account management and business growth strategies.Excellent negotiation and interpersonal skills.University degree in business administration or equivalent.Fluent in Spanish and EnglishCore Competencies:Strong leadership and team management.Strategic commercial skills, brand and private labelExecutional excellence in planning and delivery.Expertise in category and revenue management.