Coperama Commercial & Development Director - Minor Hotels Eu&Am - Madrid
Minor Hotels is a global hospitality group operating over 550 hotels, resorts and residences in 56 countries in Asia-Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of eight hotel brands – Anantara, Avani, Elewana, NH, NH Collection, nhow, Oaks and Tivoli. As part of Minor Hotels, the region of Minor Hotels Europe & Americas is responsible for more than 350 properties in 30 countries and plans to grow across all segments, with a focus on its upper-upscale and luxury brands.
JOB SUMMARY
The Commercial & Development Director of COPERAMA HOLDING will direct and manage the implementation of COPERAMA’s sales strategy to ensure that:
1. number of third-party associates grow according with the defined 5 year plan
2. compliance of associates (revenue per hotel) increases
He or she will also be responsible for defining the correct marketing strategy and tools that would support the aforementioned strategy.
The Commercial & Development Director works closely with the Managing Directors of every Business Unit (Spain, Italy, Benelux, Germany, France, Portugal, Colombia, México and Argentina) while continuously monitoring competitive activity.
Reporting directly to the SVP of Procurement and CEO of Coperama, you will be responsible for leading the global Commercial and Development Strategy and its execution.
KEY ACCOUNTABILITIES
* Develop and implement a sales & expansion strategy and goals for Coperama.
* Collaborate and ensure, together with the Managing Directors across all Business Units (countries), to deploy a global sales and marketing strategy with local focus.
* Manage and coordinate together with the Managing Directors, Coperama’s sales teams to maximize third-party sales revenues.
* Act as a functional leader with Coperama’s sales teams to maximize, together with the MD’s, the third-party sales revenues.
* Monitor monthly results and implement timely adjustments (together with the MD’s in the BU’s).
* Prepare and review the annual budget for the area of responsibility.
* Analyze regional market trends and identify new growth opportunities.
* Identify key internal and external market trends.
* Update commercial CRM with planned and executed activities.
* Define marketing materials and coordinate its usage throughout different BUs.
* Develop content and campaigns in Facebook, Twitter, Instagram, LinkedIn, and other key platforms.
* Provide creative leadership in social media strategies to maximize impact.
* Plan and execute advertising campaigns within budget and timelines.
EXPERIENCE
* 5-10 years of professional experience in a managerial role in the hotel and/or catering industry with a strong industry network.
* Strong background in sales and/or managing sales teams.
* Experience working with international teams.
* Ideally, procurement experience.
* Experience in strategic media planning, buying, and implementation.
* Experience with Google Analytics, Google Campaign Manager, Facebook Ads, and social listening tools.
QUALIFICATIONS
* Successfully completed a university degree in Business Administration, Hotel & Tourism Management, or a related field.
REQUIREMENTS
* Fluent in Spanish and English; additional languages are a plus.
* Solid market knowledge.
* Proficiency in reporting and analysis.
* Organized, proactive, analytical, and problem-solving mindset.
* Proficiency in Microsoft Office and CRM systems.
* Availability to travel as required.
PREFERRED SKILLS:
* Ability to lead and motivate a high-performance sales team, prioritize tasks, and manage workload proactively.
* Autonomous in planning and management.
* Passion for the hotel industry and ambition to become a market leader.
* Commercial vision and understanding of hotel operations.
* Decision-making ability.
* Clear results orientation.
* Strong organizational skills with a problem-solving attitude.
* Global strategic vision.
TEAM MEMBERS BENEFITS
At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Join a global hospitality group and unlock endless opportunities for growth and success in an international environment. Our journey is fuelled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits for being part of our Company:
* Development opportunities and training programs: We offer a range of learning resources and platforms to help you develop your skills and knowledge in different professional areas and languages. You can also enjoy internal mobility opportunities within our global hospitality group, exploring new challenges and cultures in different locations and brands.
* Be Worldwide: As well as enjoying our hotels as a guest, you will also be able to experience different cultures and learn from diverse teams in a company where more than 150 nationalities are represented.
* Inclusive work culture: We value and celebrate diversity by fostering a respectful and inclusive environment where everyone can thrive and belong. We promote equal opportunities and empower our team members to express their unique perspectives, talents and contributions. We embrace different backgrounds, cultures, identities and abilities as a source of enrichment and innovation for our Company.
* A culture of continuous listening and feedback: We strive to create a work environment that truly engages you, and the best way to achieve this is to listen to your feedback, needs and concerns at key moments in your life as a team member. We also encourage open and honest communication between managers and team members, as well as among peers, as a way of learning and growing together.
* Wellbeing initiatives: We care about your physical and mental health by providing you with tools and initiatives that can help you improve your wellbeing, such as flexible working conditions, internal sports clubs and workshops.
* Sustainable and Volunteer initiatives: We want to involve our team members in our commitment as a responsible Company, so we promote and encourage participation in various social and environmental volunteering activities in cooperation with foundations and NGOs.
* Special rates and promotions for team members: Access to an advantageous team member rate and special discounts to enjoy our hotels around the world. You can also enjoy exclusive benefits through our corporate loyalty programme and many other benefits for your friends and family.
Seniority level
Director
Employment type
Full-time
Job function
Business Development and Marketing
Industries
Hotels and Motels
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