Type of contract: Regular position
Experience: Minimum 10 years
Responsibilities:
* Define the sales strategy in the B2C segment.
* Analyze the internal (products, technologies, capacities and resources, services) and external (environment, sector, market, competition) situations.
* Define the segmentation, bid positioning, and differentiation strategies.
* Contribute to the definition of the B2C commercial BP (new contracts, churn, margins, purchase price, channel mix...) for approval by the B2C P&L Director.
* Conduct the implementation of the sales and commercial strategy of the B2C segment.
* Manage the maintenance and control of the customer portfolio and its margin.
* Design the sales campaigns and define their targets.
* Define with the Pricing & Analytics Manager (characteristics of the product, price/margin and promotions), the implementation and commercial launch of new products in the B2C segment.
* Identify market opportunities.
* Prioritize the development of new B2C products.
* Set the final pricing for the customer.
* Oversee the development of commercial actions using market knowledge regarding customers, competitors and products as per Total Group in Spain's strategic plan.
* Ensure the market studies needed to develop the business.
* Define the Customer Journey in the selling process.
* Oversee the pinpointing and realization of partnership opportunities with other companies from different sectors (retail, telecommunications, energy, etc.).
* Oversee the sales management strategy in inbound (CAC and Commercial Offices) and outbound (digital, in-person, telemarketing, leads...) channels.
* Select suppliers (in the case of external channels).
* Define targets.
* Ensure the development of the strategy, approve the budget and guarantee the application of the operational and functional policies relating to his/her Unit.
* Establish relevant criteria and/or control and organization parameters.
* Decide on and establish expenditure, investment, and income forecasts, if applicable.
* Analyze opportunities and threats.
* Drive and guarantee coordination or harnessing synergies with other units.
* Represent and defend the interests of TotalEnergies in Spain.
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