About us
The ES Group is the global leader in the mineral-based bathroom products segment.
We make shower trays, bathtubs, washbasins and many other types of products.
About the Role
We are seeking a dynamic and experienced Brand Manager to join our team at ES Group - Extraordinary Surfaces. You will report to the CMO and will play a pivotal role in shaping and strengthening the brand's position in the European market by driving visibility, engagement, and growth across key stakeholders, including point-of-sale representatives, installers, architects, and end users. This is an exciting opportunity to work in a complex, matrix-driven organization where your skills will directly impact brand performance and market share.
Key Responsibilities
Brand Management: Develop and execute the brand strategy, ensuring alignment with corporate objectives and market trends.
Product Portfolio Management: Oversee the product portfolio, including launches, updates, and lifecycle management to meet market needs and drive differentiation.
Marketing Plan Development: Design and implement comprehensive marketing plans, integrating traditional and digital channels to achieve brand awareness, lead generation, and sales goals.
Budget Oversight: Manage and optimize the marketing budget, ensuring cost-efficiency and maximum return on investment.
Communication Activities: Plan and execute communication strategies to enhance brand visibility across all touchpoints, including online and offline platforms.
Event Management: Organize and participate in trade shows, exhibitions, and industry events to showcase the brand and foster engagement.
Pricing Strategy: Collaborate with sales teams to develop competitive pricing strategies that balance market competitiveness and profitability.
Stakeholder Engagement: Foster relationships with point-of-sale teams, installers, architects, and industry partners to create brand advocates and drive loyalty.
Agency Management: Oversee external agencies to ensure the timely and effective execution of marketing initiatives.
Digital Marketing: Lead awareness, lead generation, and community engagement initiatives via digital channels, leveraging tools like SEO, social media, marketing automation, digital campaigns, and analytics.
Market Knowledge: Know the market and use that knowledge to activate succesfull marketing strategy.
Key Qualifications and Skills
Education:
Bachelor's degree in Marketing, Business, or a related field (e.g., Science).
A postgraduate qualification in Digital Marketing is a strong advantage.
Experience: Minimum 5 years in a similar role, preferably in the bathroom industry or construction materials distribution channel. Strong background in brand management and digital marketing.
Languages: Fluent in English and Spanish. Proficiency in Italian, German, or French is a plus.
Soft Skills: Hands-on, dynamic, and results-oriented individual with excellent relational and intrapreneurial skills.
Organizational Agility: Ability to navigate and succeed within a complex matrix structure.
Technical Knowledge: Familiarity with marketing tools and platforms, and a strong understanding of B2B marketing dynamics.
Key Objectives
Strengthen the brand’s presence and equity in the European market.
Increase visibility at points of sale and engagement with key stakeholders such as installers and architects.
Drive lead generation and community engagement through innovative digital marketing initiatives.
Optimize the product portfolio and pricing strategy to meet market demands and exceed customer expectations.
What We Offer
A full-time role in a thriving and innovative company based in Valencia.
The opportunity to make a meaningful impact in a competitive and growing industry.
Collaboration with a passionate and diverse team across Europe.
The chance to travel across Europe, building relationships and gaining firsthand insights into key markets and stakeholders.
If you’re ready to take your career to the next level and help us achieve extraordinary results, we’d love to hear from you!
At ESG, we believe that your authenticity empowers our team. We celebrate diversity in all its forms: ethnicity, nationality, race, age, gender and experience. We want a place where everyone can be genuine, regardless of religion, identity, sexual orientation or disability.