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Trabajador Social • Valladolid
Descripción del trabajo
Head of Marketing
Your mission :
* Provide leadership for the marketing team
* Understand traditional and emerging marketing channels
* Define and execute the marketing strategy according to company strategy, ensuring revenue growth
* Analyze trends and challenges
* Develop and improve marketing processes
* Manage the budget effectively
* Define KPIs, follow up, and report to the management team
* Hire, manage, and develop the evolving marketing team
* Conduct periodic performance reviews with the marketing team
* Ensure effective communication and coordination with other areas of the organization
ROLES AND RESPONSIBILITIES
* Team management
* Plan and execute marketing strategy
* Create important KPIs and ROI for monitoring strategies and reporting
* Coordinate with other departments
* Understand the decision-making process in corporations and define the target persona
* Ensure effective messaging to impact and retain customers
* Develop and execute customer acquisition campaigns
* Coordinate cross-channel campaigns to increase sales
* Plan, execute, and measure experiments and conversion tests
* Improve growth marketing campaign performance
* Identify trends and insights to optimize spend and performance
* Optimize conversion points and user funnels
* Analyze data to evaluate marketing success
* Knowledge of marketing tools such as HubSpot, Google Analytics, SEMrush, etc.
* Collaborate with agencies and vendor partners
* Solid knowledge of SEO / SEM strategies and advertising campaigns
Your profile :
* 3 - 5 years of experience in similar positions
* BS / MS degree in digital marketing or a related field
* Proficient in English; other languages are a plus
* Experience in B2B business
* Strong analytical skills and data-driven thinking
* Experience leading and managing SEO / SEM and advertising campaigns
* Experience with website analytics tools
* Up to date with trends in online marketing
* Comfortable with CRM tools and marketing automation
* Experience in optimizing landing pages and user funnels
* Experience with Google Ads campaigns
What We Offer :
* Excellent working environment
* Flexibility and work-life balance
* Additional holidays: 24th and 31st of December are free
* Office available for team meetings
* Training grant up to 600€ / year
* 20€ / month for electricity & internet
* Nutrition platform as a social benefit
* Flexible remuneration options
* All necessary equipment provided
About us :
mlean is a leading provider of digital solutions for operational excellence, helping industrial companies improve efficiency, safety, and quality through innovative SaaS technology.
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Strategy / Planning
Industries: Software Development
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