About the RoleWe are seeking a highly skilled and experienced Paid Media Manager to join our dynamic Paid Media team. The ideal candidate will have a proven track record of managing substantial budgets and delivering impactful advertising campaigns for B2C e-commerce brands across various digital platforms, with a primary focus on Meta Ads. This role requires a blend of strategic thinking, creative problem-solving, and hands-on execution. What are the minimum requirements:Digital Paid Media Experience: 5+ years of tactical and strategic experience in Digital Paid Media, utilising various digital ad platforms such as Google Ads, Meta Ads, TikTok Ads, DV360/TD/Xandr, Twitter Ads, Reddit Ads, Pinterest Ads, Snapchat Ads, Taboola/Outbrain.B2C Ecommerce Campaign Success: Proven track record of running Direct Response ad campaigns for B2C e-commerce brands, achieving measurable and impactful results.Budget Management: Demonstrated experience managing advertising budgets of 7m+ USD per year for successful campaigns.Analytical Skills: Strong analytical and quantitative skills, with a deep understanding of online marketing metrics and marketing attribution models (MTA, MMM).Testing & Experimentation: Experience conducting A/B testing and Lift Studies.Communication: Excellent communication and interpersonal skills, enabling effective collaboration with cross-functional teams and the ability to communicate complex ideas clearly and concisely.Project Management: Strong organisational and project management capabilities, allowing for effective task prioritisation, meeting deadlines, and successfully managing multiple projects simultaneously. What would be an advantage:Awareness Campaigns: Experience with awareness/consideration ad campaigns to generate brand awareness and drive customer consideration.Creative Direction: Involvement in creative direction or design, providing insights on the visual and creative elements of ad campaigns.Experience in web Conversion Rate Optimization (CRO) to enhance website performance and user experience, user experience, and customer conversion rates.Amazon Ad Platform: Familiarity with the Amazon Ad Platform.Note: The advantageous requirements are not mandatory for the role but will be considered as additional strengths and qualifications that would benefit the candidate in performing their responsibilities effectively.