A leading Global Beauty Group is seeking an Operational Marketing Manager to be based in headquarters in Paris. This role contributes to defining the international operational marketing strategies of the prestige division brands.
Operational Marketing Manager - Prestige Division Paris (France) FUNCTIONS The Prestige Division Operational Marketing Manager works directly with the International Prestige Division Operational Marketing Director to define the international operational marketing strategies of the prestige division brands.
He/She works directly with the various multifunctional managers of the group and the dedicated marketing team of each brand.
He/She coordinates the various internal experts (communication, training, merchandising) and the support functions (operations, finance) to provide the Global Trade & Sales teams with 360° operational deliverables.
He/She ensures that the brands adapt operational recommendations to the positioning (from masstige to luxury) of the division's brands and guarantees the consistency of the brands' image in the different markets.
He/She works with Trade teams to adapt global strategies to regional and local specificities, thus guaranteeing the coherence and effectiveness of actions across the different countries.
KEY CRITERIA At least 5 years of experience in Operational or Trade Marketing / International Marketing or Business Development
Experience in the Luxury or Selective industry (perfume, beauty, art of living)
Fluent (both writing & speaking) in English & French
Team worker mindset and solid communication skills
Proficiency in PowerPoint, Excel, and Word software
KEY MISSIONS Contributes to the definition of the international operational marketing strategy per brand
Adapts strategies and guidelines to operationally manage brands' portfolio
Collaborates with Marketing Brand Holders on the 3Y marketing plans (innovation calendar, turnover ambitions…)
Supervises, contributes to, and coordinates the N+2 MKG plans process, roadmap, calendar, and SKUs lists
Recommends and co-writes omnichannel operational 360° guidelines for launches/animations
Co-creates and challenges experts on the 360° GTM Tool kits guidelines and assets to provide to markets
Follows and analyzes global performances of brands/franchises/launches with Trade, Sales & Finance data
Coordinates multifunctional internal teams (for transversal processes, innovation plans, go-to-markets…)
Establishes international KPIs and forecast recommendations with trade, demand planning & Master data teams
Helps to build synergies and harmonized tools between brands and experts
Follows the life cycle of products with adapted action plans recommendations
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