Digital Marketing SEO SpecialistPedro García is a family company in the shoemaking business. Shoemakers, in the most traditional sense of the term and now also the most modern. Pedro García is sold in 36 countries at premier retail establishments, and the brand has a solid presence in the European, American and Asian markets.The Pedro García modus operandi is both vibrant and traditional. The brand is built on a foundation of undeniable quality and painstaking craftsmanship. But design is the real driving force. Grounded, but always looking to take things one step further.JOB DESCRIPTION The digital marketing SEO specialist will be responsible for developing, executing, and optimizing performance marketing campaigns across multiple channels to achieve our ambitious growth targets. Google and Meta are the starting point from where you will develop further channels that yield excellent, measurable results. Main activities include: Set up, monitor, and optimize paid social media campaigns (Meta, Google) to meet goals across multiple platforms.Analyze performance data daily, ensuring profitability while conducting weekly deep dives on results and trends.Communicate with external Media Agency to maximize investment to continuously improve ROI and reach target budget.Stay current with social media and digital marketing best practices, leveraging insights to enhance campaigns.Communicate wins, challenges, and data insights effectively to the company, recommending future strategies.Collaborate with other teams to align on strategies, creative assets, and targets.Manage budgets for top markets, driving growth and efficiency while hitting performance targets.Plan, implement, track and measure end-to-end email marketing campaigns.Conduct thorough keyword research to identify relevant and high-potential keywords for content optimization, using SEO tools (e.g. Ahrefs, Google Keyword Planner, etc.) to analyze search volume, competition, and user intent behind keywords.Optimize website content including landing pages and blog posts for targeted keywords and phrases, implementing on-page SEO best practices including optimizing meta titles, descriptions, headings, and internal linking structure.Ensure content is accessible to search engine crawlers and follows technical SEO best practices, working closely with technical teams to implement SEO recommendations related to website structure, URL optimization, and schema markup.Affiliate Marketing operations and network development. KEY QUALIFICATIONS:2-3 years of hands-on experience with planning, buying, and executing paid social media campaigns.Fluent in Spanish and English.Experience developing creative concepts and executing engaging campaigns.Strong analytical skills with the ability to identify and optimize key performance metrics.Proficiency in Facebook Business Manager and Google Ads (extra points for experience with Email marketing or additional digital funnels).A collaborative mindset, with excellent communication and teamwork skills.