Manager Market Research (M/F/D) - Market Insights & Analytics - OS430
Madrid
EUR 70.000 - 90.000
CH01 CHE Fresenius Medical Care (Schweiz)
Position: Manager Market Research (m/f/d) - Market Insights & Analytics
Locations: CREMONA, Cremona, Italy; s-Hertogenbosch, Netherlands; GBR Huthwaite - Office; Tres Cantos, Madrid, Spain
Time Type: Full time
Posted on: 18 Dec
Job Requisition ID: R0166718
Position Responsibilities:
* Collaborate with CE value streams and verticals to deliver and validate market analytics and research in a consistent process.
* Define and recommend approach for research strategically applying all primary research tactics such as Qualitative research (concepts, ethnographic and group research) and Quantitative research (Conjoint, max diffs, pricing, and surveys).
* Work with product development and guide branding decisions based on working knowledge of the products business and branding principles for Med-tech.
* Bring research to life by storytelling, and lead key insights into discussions and strategy.
* Manage multiple vendors, timelines, and execute research across key clusters (globally).
* Serve as a central contact for all market research needs, supporting campaigns, new product development, and sales base research.
* Set professional standards and ensure compliance with guidelines & rules in implementing.
* Archive and manage the acquired and collected data material.
* Collaborate in the creation of revenue and sales models.
Critical Deliverables:
* Support development of market research (Primary research) function, serving as a subject matter expert for all verticals (Home, In-center, Critical Care and commercial).
* Partner across the CE (med-tech), CBS organizations and collaborate with Care delivery where results and expertise can be shared.
* Lead, execute, and manage research projects, with an eye towards driving the business forward and enabling organizations to make key strategic decisions.
* Test, develop, and, if necessary, apply new market research approaches and methods.
* Drive insight-driven decision using "so what" mindset, in explaining research results and providing clear guidelines on recommendations.
* Execute and serve as a VOC expert, including survey creation, design, and execution to derive insights.
Qualifications:
* Master's Degree in Marketing, Business Administration, Economics, Statistics, or other relevant subjects.
* 3-5+ years' experience working in Consumer Insights, Customer Experience Analytics or related field in a multi-channel and/or matrixed organization is required.
* Must be able to manage and develop interns and contractors.
* Well-rounded experience with various research tools and methodologies.
* Knowledge of statistical tools and methods like correlation, regression, and multi-variate analysis.
* Advanced data mining and visualization skills; experience with Tableau or similar.
* Experience working with large data sets originating from multiple sources.
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