We looking for a Social Media Strategist. As a Senior Social Media Strategist at McCann Content Studios (MCS), you will play a pivotal role in developing and executing social media campaigns that drive engagement and growth for our clients. You will collaborate closely with creatives, project managers, and client leads to create high-performing campaigns and social content. Your expertise in social platforms and audience insights will be essential in crafting strategies that resonate with target audiences and elevate brand presence.
Key Responsibilities:
1. Developing and executing comprehensive social media strategies across multiple platforms.
2. Collaborating with creative teams to produce engaging and culturally relevant content.
3. Analysing campaign performance and providing data-driven insights to optimize results.
4. Identifying opportunities for innovative and groundbreaking creative work.
5. Building and maintaining strong relationships with clients, acting as a trusted advisor on social media strategies.
6. Monitoring social media trends to ensure strategies remain current and competitive.
7. Engaging in social listening to gauge public perception and inform campaign adjustments.
8. Reporting performance metrics and strategic recommendations to senior management.
9. Coordinating with PR teams to align social media efforts with public relations strategies.
10. Implementing A/B testing to refine content and campaign performance.
Requirements:
1. Experience in a similar role devising effective Social Media strategies for major consumer brands.
2. Proven experience in social media and content strategy.
3. A creative thinker who bridges data and insights with imaginative concepts.
4. In depth understanding of social media trends, digital platform capabilities, and audience behaviours.
5. Exceptional analytical skills with the ability to interpret data and translate it into actionable insights.
6. Excellent communication, presentation, and collaboration skills.
7. A natural curiosity, inquisitive nature, and a passion for staying up-to-date with cultural trends.
8. Full English proficiency.
What we offer:
1. Hybrid remote work model.
2. Flexible working hours.
3. Access to extensive training programs through our learning platform.
4. 23 working days of vacation, plus 2 additional bridge days of your choice, 3 extra days during Easter, and 3 more during Christmas.
5. Your birthday off!
6. The opportunity to join a multinational company with strong professional, economic, and financial stability, leading innovative, high-impact projects.
ABOUT MCCANN CONTENT STUDIOS
McCann Content Studios is McCann’s hub for social and influencer capabilities. MCS’s diverse mix of strategic thinkers, creatives, makers, innovators and cultural connectors have one simple mission – to build enduring brands on social. MCS offers end-to-end social strategy, social-first creativity, community management, influencer marketing, and analytics, underpinned by a suite of proprietary tools. Their client roster includes Iberia, Iberostar, Trainline, Fuze Tea, among others.
McCann Content Studios is part of McCann Spain, a creative agency dedicated to telling the truth and telling it well, because we believe when a truth is told well things change for the better. Fuelled by an obsession with truth and the richness of a connected network, our work lives on the edge of mainstream culture, building enduring brands, growing businesses and giving our people a platform to grow.
*McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).
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