Informa Markets Division is the world’s #2 exhibitions organizer focused on transaction-oriented exhibitions and trade shows, which connects buyers and sellers and supports the flow of business and trade in over a dozen specialist markets to help businesses meet, discover products, trade, and grow through major exhibitions, virtual events, digital marketplaces and specialist content and data services. Informa has a portfolio of over 450 international B2B exhibitions, serving several core verticals, including Pharma, Finance, Health & Nutrition, Environmental Science, Artificial Intelligence and many more.
Requirements and Competence:
Strategy and Management:
* Support and comply with the content marketing strategy aligned with the business and portfolio objectives provided by management for assigned events.
* Lead the people on your work team for the timely and objective fulfillment of activities, as well as monitor the fulfillment of the work of editorial freelancers.
* Support in budget control of each assigned event, giving a timely report to content management.
* Support to the commercial areas of each portfolio for the sales orientation of content sponsorships.
* Implement agile methodologies to improve the adaptability and operational efficiency of the assigned team.
Physical Content:
* Create, coordinate and propose new improvement strategies for the in-person content of the shows.
* Define and shape the conference program and all content areas of the event, confirm speakers and provide timely follow-up from the beginning to the completion of the event.
* Support in the coordination and logistical monitoring of the sponsored content of each event.
Digital Content:
* Create, coordinate and monitor the digital content of the programs with the team: Content Blog, Video interviews, Industry Reports, Ebooks, etc.
* Propose and implement new strategies and formats of digital content to the content management of the different shows.
* Support in the coordination and logistical monitoring of the sponsored content of each event.
PR Activities:
* Monitor, comply with and maintain the relationship with associations and strategic partners of the assigned events.
* Search for associations and media that can strengthen the events.
Qualifications:
* Degree in Marketing, Administration, Public Relations, Communication, Journalism and related areas.
* Advanced English.
* Experience in strategic marketing plan and people/team management: 2-4 years.
* Strong Copywriting Skills: Proficient in crafting compelling and persuasive copy that resonates with the target audience, drives engagement, and communicates key messages effectively.
* Communication: Strong verbal and written communication skills with meticulous attention to detail.
* People Skills: Adept at forming strong relationships with team members, stakeholders, and consumers.
* Experience in Events.
* Experience in Development Content.
* MS Office.
* Adobe Experience Manager, WordPress: Basic Webpage publication skills.
* Adobe Analytics and/or Google Analytics.
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