Onsite Search Expert
An onsite search expert focuses on making a website search engine friendly by adjusting certain elements of the website. This is also known as on-site SEO, which focuses on changes that can be made to a website to improve rankings. Onsite search optimization aims to get customers the products they want quickly.
Location: Barcelona Sant Cugat – Spain
Work Model: Hybrid work – 2 days a week onsite.
Years of Experience Needed: 10+ Years (Do not share SEO profiles, we need senior profiles with Onsite Search.)
Technical Skills:
* Create a robust on-site search strategy for digital direct business.
* Own on-site search regionally, contributing to company-wide knowledge by sharing best practices with stakeholders.
* Ensure best relevancy for the on-site searches.
* Continuously increase the click-through rate and conversion rate for the keywords being searched on site stores.
* Optimize the search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects, etc).
* Optimize search result page (SRP) dash facet optimization, product spotlights, category links, promotion banners, campaigns, etc.
* Plan and execute upsell and cross-sell campaigns on various real estates in the stores by leveraging the tools' capabilities.
* Collaborate with the e-commerce merchandising team on a roadmap and execute optimization activities.
* Perform keyword search in coordination with business objectives to optimize existing on-site search experience and define new opportunities.
* Address pain points for the search keywords and improve the relevancy/result accordingly.
* Quality control dash ensuring the best relevancy and end-to-end experience (audit and analyze).
* Provide feedback to the merchandising team on the performance of keywords and recommend plans to improve the click-through rate of low-performing keywords.
* Minimize the search result pages with 0 results to avoid exits from the online stores.
* Communicate performance and initiative status to stakeholders in monthly business reviews.
* Stay on top of the trends related to search and on-site search optimization and leverage applicable practices to fuel growth in the online store ecosystem.
* Leverage the tool to personalize on-site search experiences based on user behavior, browsing history, etc.
* Data Analytics + Campaign management knowledge + Data Obsession.
* SQL Knowledge, web analytics (HTML).
* No interaction with the SEO Team.
* Interaction only with Merchandising + Adv teams NPI and campaigns. Analyzing Google Analytics Data and making insights.
Certifications Needed:
* SQL OR HTML OR Any email campaigning tools certification.
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