Marketing Specialist
Perfil buscado (Hombre/Mujer)
E-commerce Strategy and Performance
Collaborate with the E-commerce Manager to align marketing initiatives with overall e-commerce goals focusing on traffic growth retention and conversion rate optimization (CRO).
Coordinate with external paid media agencies for execution of campaigns (Google Ads Meta Ads TikTok Ads Programmatic) ensuring performance aligns with KPIs ROI targets and brand positioning.
Monitor and analyze campaign performance providing actionable insights and recommendations to optimize results.
Assist in developing and executing A/B testing plans in collaboration with the e-commerce team to drive continuous improvement.
CRM and Customer Retention
Manage and optimize CRM initiatives including email marketing workflows segmentation strategies and automated campaigns to improve customer retention and lifetime value.
Collaborate with internal teams to ensure personalized and targeted communication across all customer touchpoints.
Analyze customer data and behaviors to identify trends opportunities and areas for engagement improvement.
Report on CRM performance metrics such as open rates click-through rates churn and retention rates delivering actionable insights for optimization.
Organic Social Media Management
Oversee day-to-day operations of organic social media channels (Instagram Facebook TikTok LinkedIn) ensuring alignment with brand strategy and objectives.
Develop and maintain a social media content calendar in collaboration with the Community Director to drive engagement organic growth and brand visibility.
Monitor and analyze organic traffic audience growth and engagement performance iterating on strategies based on insights.
Community Engagement Collaboration
Support the Community Director in developing initiatives to engage and grow the community across social and community platforms.
Coordinate community-focused events such as webinars live sessions and meetups to foster interaction and build stronger relationships.
Develop content for community-driven campaigns including newsletters blogs and social media posts that align with the communitys needs.
At least 3+ years in digital marketing
Advanced English level
Experience At least 3+ years in digital marketing with experience in social media management paid campaigns or CRM operations. Experience in B2B or e-commerce is a plus.
Skills
Strong understanding of CRM workflows segmentation and lifecycle marketing.
Analytical skills with the ability to interpret data and deliver actionable insights.
Familiarity in tools like Google Ads Meta Ads Manager Canva
Familiarity with analytics platforms (Google Analytics Hotjar) and social media scheduling tools.
Excellent organizational skills with the ability to manage multiple campaigns and tasks simultaneously.
Soft Skills
Strong communicator with a collaborative mindset.
Detail-oriented and highly organized with a proactive attitude.
Comfortable working in a fast-paced dynamic environment.
Languages Bilingual proficiency in Spanish and English is required.
Retail
Professional development
One day of remote work per week
Health insurance
Intensive workday on Fridays and during summer
Marketing, Google Ads, Meta Ads