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Are you passionate about bringing product and technical stories to life for developer audiences? Do you want an opportunity to build and deliver product led growth (PLG) strategies at a leading technology organization? Join our innovative cloud product marketing team.
About the Role
As a Sr. Product Marketing Manager for PLG, you will work closely with marketing and product teams to define and deliver product led growth strategy across several high profile marketing and developer-centric initiatives. You will play a pivotal role in shaping the next phase of growth, engaging with technical audiences at all levels to drive product adoption holistically and at scale.
Responsibilities
* Creating a foundation for teams/stakeholders, understanding each product's technical capabilities, highlighting product-market fit, value drivers/product positioning.
* Working closely with product teams to define the product vision for different personas, and product-led growth strategies for self-service cloud customers.
* Delivering high value user journeys that drive customers to greater adoption and usage across the cloud portfolio.
* Driving engagement for different stages of user growth through innovative stories around our solutions.
* Collaborating with Marketing, Sales/Product teams, creating PLG strategies and tactics for product releases, new ISVs, and customer stories.
* Designing effective educational materials, programs, plays/campaigns that drive awareness and adoption metrics, aligning with Product Marketing leadership.
QualificationsRequired Skills
* Have prior experience with product-led growth strategies and tactics at enterprise technology companies.
* Have practical and technical knowledge of cloud infrastructure, cloud-native applications, Kubernetes, and storage solutions.
* Have experience contributing to product development cycle and release activities in previous roles.
* Define and deliver consistent and high-value user experiences to drive usage and adoption for developers and self-service businesses.
* Possess extensive writing and communication skills, with the ability to adapt to internal vs. external audiences effectively.
* Demonstrate success in positioning cloud products specifically for technical audiences.
* Have the ability to drive strategy and process simultaneously, developing tools or resources to improve efficiency.
* Be collaborative, creative, and willing to learn from the broader team.
Preferred Skills
No specific preferred skills mentioned.
Pay range and compensation package
Salary Range: Up to 120k
Equal Opportunity Statement
Include a statement on commitment to diversity and inclusivity.
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