Perfil buscado (Hombre/Mujer)
Reporting to the Marketing Manager, the main responsibilities will be focused on the following tasks:
Strategy, Analysis and Coordination:
* Design and draw the Customer Marketing strategy working closely with Marketing Manager to be implemented afterwards.
* Set up the main objectives with Marketing Manager following up results periodically.
* Define a Customer Marketing Plan according to convenient deadlines by specific actions.
* Work closely in coordination with the following departments:
o Sales: x-selling support follow-up
o CX: draw actions with customers such as onboarding, journeys, events, webinars, information, cases,…
o Marketing: New Business Marketing in collaboration with clients and prospects, and Digital Marketing for communication and social media.
* Report data periodically: KPIs, metrics in order to update information and analyze deviations.
* Communicate and interact with external stakeholders for different purposes.
* Periodically report to the Marketing Manager.
Execution/Implementation:
* Create and deliver e-mail marketing related to customers about information, cross-selling, invitations, surveys, etc.
* Define and update target lists per solution and industry vertical, working closely with Market Research and Data Analysis.
* Take care of customer satisfaction by visiting them, reporting on status and detecting any anomaly.
* Assume project leadership for the creation of Customer Press Releases and Cases, testimonies for both formats, written and audiovisual.
* Create, plan and organize customer-focused events (including Impact Awards) under our Client's corporate image and concept.
We offer a 6-month project at a leading Tech company.
Requirements:
Education: Marketing, Communication, Advertising or similar.
Experience:
* +5 years of experience in marketing roles.
* Background managing marketing projects.
* Demonstrable experience in planning, implementing and executing Marketing plans.
* Demonstrable experience in creating and organizing events.
Hard Skills:
* CRM: Salesforce or similar
* Marketing Automation: Marketo or similar
* Graphic design: Canva, Photoshop or similar
* Ms Office: Excel, PowerPoint
* Webinar platforms: Goldcast or similar
* Website edition (CMS): Drupal or similar
* SEO/SEM: familiar with GA, Semrush, others
* Social: LinkedIn, YouTube, Vidyard
* Copywriting: good skills (demonstrable)
Soft Skills:
* Passion for Customer Marketing: customer satisfaction, communication, cross-selling.
* Ability to plan and coordinate activities effectively as well as execute them.
* Strong communication skills with internal and external stakeholders.
* Great focus on details and ability to see the global picture.
* Results-oriented person working towards the success of Customer Marketing, methodical, practical, with great capacity for follow-up and control of daily tasks as progress in the relationship with each customer.
* Strong teamwork skills demonstrating the ability to collaborate within different colleagues and departments.
* Ability to build strong and engaged relationships with customers and the team.
* Ability to maintain high levels of drive and energy being creative, proactive and dynamic.
* Advance in Spanish and English is a must. French is a plus.
* Ability to travel occasionally.
Multinational company and global leader providing technological solutions for its clients. We offer a 6-month project based in Madrid, and a hybrid work model: 1 day on-site and 4 days off-site.
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