Take your career to the next level with Amaris Consulting as a D2C Optimization Lead (AB Testing).
Become part of an international team, thrive in a global group with €800M turnover and 1,000+ clients worldwide, and an agile environment by planning the kickoff and follow-up on projects. Join Amaris Consulting, where you can develop your potential and make a difference within the company.
WHAT WOULD YOU NEED?
* Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
* Proven experience in AB testing and campaign optimization, preferably in a direct-to-consumer or e-commerce environment.
* Strong analytical skills with the ability to interpret data and draw actionable insights.
* Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
* Strong communication and collaboration skills to effectively work with cross-functional teams and stakeholders.
* Proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
* Knowledge of digital marketing channels and strategies, including email marketing, social media, and paid advertising.
WHAT WILL YOU DO?
* Develop and implement AB testing strategies: Collaborate with cross-functional teams to identify market requirements and design AB testing plans for D2C campaigns.
* Coordinate with the operations team: Work closely with the operations team to ensure the successful execution of AB testing initiatives, including test setup, data collection, and analysis.
* Analyze and interpret test results: Conduct statistical analysis and interpret AB test results to identify key insights and actionable recommendations for campaign optimization.
* Drive campaign optimization: Utilize AB testing insights to optimize campaign elements such as messaging, creative assets, targeting, and segmentation to improve performance and customer engagement.
* Collaborate with the campaign strategy team: Align AB testing initiatives with the overall campaign strategy, ensuring that optimization efforts are in line with the brand's objectives and customer expectations.
* Monitor and report on campaign performance: Regularly track and report on the performance of AB tests, providing insights and recommendations to stakeholders to drive continuous improvement.
* Stay updated on industry best practices: Keep abreast of the latest trends and best practices in AB testing and campaign optimization, and apply this knowledge to enhance D2C campaigns.
WHY US?
Join our dynamic team of talented individuals and experience a world of growth and opportunities. Here's what we offer:
* Grow rapidly with a tailored career path and salary evaluation. 70% of our senior leaders started at entry level.
* Enhance your skills through our Tech Academy catalog, Udemy E-learning Platform, Languages Sessions, webinars, and workshops.
* Take charge of your training with an annual personal budget and company-paid certifications.
* Enjoy flexible policies, remote work options, and fantastic social benefits like transit and restaurant tickets, kindergarten support, and private health insurance.
* Benefit from our WeCare program, supporting employees in critical situations.
* Unleash your full potential, both professionally and personally.
Amaris Consulting is proud to be an equal-opportunity workplace. We are committed to promoting diversity within the workforce and creating an inclusive working environment. For this purpose, we welcome applications from all qualified candidates regardless of gender, sexual orientation, race, ethnicity, beliefs, age, marital status, disability, or other characteristics.