Junior Category Manager - Go To Market Team
Area: Brand adidas Iberia
Department: GTM Iberia
Direct Reporting Line: Senior Manager GTM Iberia
Indirect/secondary reporting line: No
Subsidiary/country: Iberia
Location: TBD
GSMS Grade: P1
Personnel Managed: no
Cost Center/Budget: no
Purpose & Overall Relevance for the Organization:
Support the success of the Sports business within the guidelines set by European and Global business units through the execution of a robust category plan. Act as a category ambassador for the South Sport BU (business unit) and Iberia counterparts, fostering collaboration across Brand and Wholesale functions.
Key Responsibilities:
* Contribute to and provide input for the creation of the Iberia plan for the respective categories, in alignment with the line manager.
* Download and prepare EU & Global BU materials for the respective category during the seasonal GTM (Go To Market) Iberia milestones.
* Assist with and provide input on forecasting topics such as quantitative or qualitative data, segmentation, allocation, etc.
* Maintain regular analytics on the sell-in and sell-through performance of the respective category (with analytical support from the Finance/Sales Coordination team) to ensure sustainable growth.
* Monitor and analyze market category trends.
* Ensure operational excellence in the Cluster for all GTM-relevant topics during the GTM process.
* Manage the sample order process in alignment with the Line Manager and MOPs guidance.
* Tailor and review local sell-in tools to ensure consistency across Iberia and minimize customized solutions.
* Provide input to the line manager to obtain the best possible sell-in tools for the category.
* Provide commercial input (consumer, channel, and market-specific needs, and business opportunities) to the line manager to meet KPIs.
* Provide all relevant KPI reporting for the respective categories.
* Conduct scenario analysis related to the categories as required.
* Serve as the point of contact and support for the category, with a primary focus on product/distribution-related questions.
Key Relationships:
* Sr. Manager GTM
* MOPS teams
* WHS Teams
* Local Brand activation team
* Strategic & Specialty accounts / Distributors
* Sales Development Team/Finance
* EU & Global Business Unit
KPIs:
* Market Share (NPD and other tools)
* Sell Out
* Net Sales ASP
Knowledge, Skills and Abilities:
* Strong interpersonal skills and the ability to influence both internal and external stakeholders.
* Flexibility and discipline to work on a fast-paced calendar.
* Excellent communication skills, both written and verbal, with strong facilitation skills (for small and large groups), especially when interacting with diverse levels of business.
* Good understanding of apparel, footwear, and hardware.
* A collaborative team player with a solution-oriented and creative mindset.
* Passionate about sports and fitness.
* Deep interest in the sports market.
* General understanding of brand marketing.
* Ability to travel, domestically or internationally, as required.
* Proficiency in driving communication in a virtual environment.
Requisite Education and Experience / Minimum Qualifications:
* University degree in business, ideally with a focus on marketing and sales, or equivalent professional experience.
* 3-5+ years of merchandising experience, with cross-functional marketing and/or sales experience.
* Fluency in English and Spanish (both written and verbal).
* IT skills: Basic proficiency in Outlook and Word; advanced proficiency in Excel and PowerPoint.
We will be hiring in two categories: football & training. #J-18808-Ljbffr