Business Analyst (Salesforce Marketing Cloud)
Andela Madrid, Community of Madrid, Spain
About the Role:
We are seeking a Technical Analyst with expertise in Martech Solutions to support our initiatives across marketing technology platforms. The ideal candidate will work closely with business teams, product teams, and developers to analyze, strategize, and implement solutions within the Martech ecosystem. This role will be responsible for managing technical workflows, understanding cross-platform integrations, and ensuring seamless implementation across marketing applications such as CDP, CRM, CMS, and DAM platforms.
Key Responsibilities:
* Work closely with business and product teams to gather requirements and translate them into technical solutions.
* Analyze, document, and design technical workflows and integrations across Customer Data Platforms (CDP), Customer Relationship Management (CRM) systems, Digital Asset Management (DAM), and Content Management Systems (CMS).
* Facilitate communication between business teams, technical teams, and third-party partners (e.g., Accenture, Salesforce Consultants) to ensure alignment on solutions.
* Identify dependencies between Martech platforms and assess the impact on business use cases.
* Engage in high-level strategic discussions regarding Martech ecosystem optimizations and ensure proper documentation.
* Present technical solutions to leadership, participate in technical forums, and contribute to strategic decision-making.
* Ensure data governance, security, and compliance within the Martech platforms.
* Act as a point of contact for troubleshooting and resolving Martech-related issues.
* Contribute to process improvement and automation initiatives within the Martech ecosystem.
Must-Have Skills & Qualifications:
* 5+ years of experience in Martech Solutions, with expertise in at least two of the following:
* Customer Data Platforms (CDP) (e.g., Treasure Data, Salesforce Data Cloud, Adobe Experience Cloud)
* CMS Platforms (e.g., Adobe Experience Manager, Sitecore, WordPress)
* Hands-on experience with Salesforce Marketing Cloud or similar platforms.
* Strong analytical skills with experience in data analysis, system integration, and process optimization.
* Familiarity with APIs, modern software development practices, and platform integrations.
* Strong understanding of marketing automation, identity management, and data integration workflows.
* Experience working in a business analyst or technical analyst role within a Martech ecosystem.
* Ability to manage and analyze large sets of marketing and customer data for strategic insights.
* Strong documentation skills and ability to present technical solutions in a structured manner.
Nice-to-Have Skills:
* Exposure to enterprise-scale Martech implementations in large organizations.
* Knowledge of data privacy, GDPR compliance, and customer data security principles.
* Experience in the pet care, consumer products, or health tech industries.
* Knowledge of Agile methodologies and project management tools.
* Proven success in working with global teams across time zones.
* Passion for pets and their well-being.
Location: Spain
At Andela, we know our strengths lie in our diverse community whose talents, perspectives, backgrounds and orientations we take pride in. Andela is committed to nurturing a work environment where all individuals are treated with respect and dignity. This commitment applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Our policies expressly prohibit any form of harassment and/or discrimination.
Andela is home for all. Come as you are.
Seniority level
* Mid-Senior level
Employment type
* Contract
Job function
* Information Technology
* Industries
* IT Services and IT Consulting
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