Company Description
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.
Job Description
Globally responsible for leading the implementation and execution of effective SEO strategies across our Tires Websites. This individual will have in-depth knowledge with technical and content SEO elements, website UX, link building and keyword strategy to increase rankings on all major search networks is mandatory. The role will conduct SEO performance monitoring and recommend actions for related departments like Marketing Communication.
In this exciting job you will work on the following tasks:
* 'Ensuring that all websites and internet properties under our influence have been technically optimized to attract and engage the visitors that closely match the agreed profile of the target audience - identify technical & content SEO issues & prioritize them in regards to Continental Online objectives - create technical SEO tickets and ensure their follow up & developments (priorization, tests, implementation) with internal Stakeholders and external providers - lead technical & content SEO projects to improve Website performance & automation (e.g. SEO Landing page)' - consulting with web developers and IT administrators to ensure necessary technical architecture is in place
* 'Coordinate, challenge & optimize the SEO performance of the websites with the Main Markets Globally : - co-making short and long term SEO strategy recommendations (roadmap for content & technical SEO) in strong collaboration with Marketing Communication - co-create SEO guidelines, trainings in strong collaboration with Marketing Communication - perform ongoing keyword research, track keyword trends, and contribute accordingly to content planning strategies - performing periodic SEO technical audits on the websites, monitor SEO trends, best practices and techniques to ensure cutting edge strategy, top website rankings and identification of new opportunities especially in regards to technical areas - monitor SEO KPIs & coordinate next steps as technical & content SEO actions with the relevant Markets and with the coordinators of regions
* 'For Continental Main Tires Domains - Background designing URL structures and navigation elements - Handling Domain Management (Registration, Transfer, Lapse etc.) as Business Owner for Tires which includes regular Inventories, Budget Controlling, Alignment with Corporate Functions
Qualifications
* Able to continuously learn and quickly adapt to changing circumstance
* Knowledge of major SEO Analytics and Reporting Platforms or demonstrated ability to learn similar software
* Interpreting incoming data, Data visualization, Website dynamics, Integrates market research
* Working with teams and across the organization with easeStructured, innovative and diplomatic way of working
* Ability to explain policies, process, procedures and technical information clearly and accurately, verbally and in writing to both technical and non-technical workforce.
* Capable of providing detailed but easy-to-understand analysis and recommendations
* Knowledge of Jira, Confluence, and SharePoint
* Project management skills
* Professional working proficiency in English, no other language required
* Open to travel up to 20%, incl. business trips abroad
Applications from severely handicapped people are welcome.
Additional information
You will be part of the Global Marketing team for Continental Tires. You will report to the Head of Global Marketing Technologies & Digital Experience. The role is posted as located in Madrid (Spain), but other countries could be considered. The Global Marketing is intentionally diverse and location agnostic, we value potential and skills over location, reflecting a broad range of backgrounds and perspectives.
On top of that you can expect the following benefits:
* Continental Value Sharing Bonus
* Corporate Pension Plan (after two years of seniority)
* Flexible Compensation Plan
* Employee discounts on Business Schools and Tires
* Daily restaurant tickets
* 100% illness complement
* Recognition bonus
* Accident insurance
* Assistance at private medical clinic
* Co-financing of corporate medical insurance
* Teleworking policy
* Flexible timetable
* Irregular working day to care for children
* Office car park
* Fruits in the office