Empowering people, creating technology.
Responsibilities:
* Lead our social media and digital campaigns, the media targeting strategies and bring them to live to create unique user experiences for our brands around the globe.
* Lead a team with two direct reports and the internal transformation to full funnel omnichannel with your focus on social media.
* Implement brand-related activation and influencer campaigns for digital and for social media.
* Establish global media guidelines and playbooks for social media, influencers and embed them into the overall media mixture.
* Be accountable that social and digital campaigns are mirrored on the master website & web.
* Drive analytics (A/B testing, reporting, KPI Dashboard) to highest ROI in Organic and paid Social, as well as with Influencers.
Qualifications:
* More than 5 years of relevant professional experience in consumer marketing.
* Degree in Economics / Business Administration with focus on Marketing.
* Proven track record in digital marketing, media management and ideally SEO.
* Ability to think in brands, digital trends and the changes of consumers journeys.
* Strong analytical, communicational and interpersonal skills.
* Willingness to travel (10-20%).
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