About the Position:
At Roca Sanitario, we are looking for a CRM Manager to lead the management and optimization of our customer relationship management (CRM) system in Spain. You will be responsible for developing strategies to improve customer acquisition, retention, and engagement, utilizing CRM tools and data-driven insights to enhance the customer experience and drive business success.
Responsibilities:
• Develop and implement CRM strategies for customer acquisition, retention, and loyalty.
• Manage and optimize CRM software in collaboration with the Global team.
• Analyze customer data to identify trends, customer segments, and business opportunities.
• Design targeted campaigns to improve engagement, customer lifetime value, and churn reduction.
• Collaborate with sales, marketing, and customer service teams to integrate CRM strategies into business processes.
• Ensure seamless integration between CRM and other business systems.
• Train the commercial team on CRM best practices and the importance of data management.
• Monitor KPIs and customer metrics to assess CRM initiative effectiveness.
• Maintain database hygiene and ensure data accuracy and integrity.
What we Offer
* A stable position in a leading company.
* Competitive salary with a 10% bonus.
* Hybrid work model and a dynamic work environment.
* Continuous training and professional growth opportunities.
REQUISITOS MÍNIMOS:
Requirements:
Education:
• Bachelor’s degree in marketing, Business, or a related field.
• Familiarity with marketing automation, customer engagement, and email marketing platforms.
• Proficiency in Microsoft Excel or other data analysis tools.
• CRM-related certifications (preferred).
Experience:
• 6+ years working with CRM systems and customer data management.
• Strong analytical skills and experience in customer data segmentation.
• Ability to develop and execute customer-focused strategies.
• Excellent communication and teamwork skills.
• Attention to detail and data accuracy.
• Experience with CRM platforms and A/B testing.
Languages: Spanish and English.