Brand Manager, Live Events, Marketing & PR
Come build the future of sports and entertainment with us. Are you interested in helping to shape the future of movies and television? Do you want to help define the next generation of how and what Amazon customers are watching?
Prime Video is a premium streaming service that offers customers a vast collection of TV shows, movies, and live sports - all with the ease of finding what they love to watch in one place. We’re peculiar and highly innovative. Curiosity and innovation are highly encouraged and valued. We like to say yes to big thinking, understanding that means taking well-calculated risks and occasionally failing, but always learning. All of us are owners who are in it for the long-term, so we don’t hesitate to roll up our sleeves to get things done. We don’t believe in “That’s not my job”, and focus on doing what’s right for our customers. We like to say that it's always Day 1 — we're constantly looking to re-invent ourselves, breaking things (and building better things) along the way.
We’re looking for an entertainment fanatic, with significant experience developing best-in-class marketing for major brands (agency or client side). This role will involve planning, producing, and executing large marketing campaigns with cross-functional teams. You will negotiate with key business partners and global teams to gain alignment on marketing plans, and ultimately manage all aspects of the project execution for our EU Live Event properties, which includes the likes of the Operación Triunfo, Premier League, the UEFA Champions League, Roland-Garros, Wimbledon, and the NBA.
Key Job Responsibilities
1. Support End-to-End campaign and planning for EU Live Event properties.
2. Help to develop and deliver marketing assets across ATL and BTL.
3. Stakeholder management, including partnering with a wide range of internal teams (e.g. Operations, Insights, PR, and Legal) to identify and prioritize needs.
4. Work with external agencies (including Production, Creative, and Media Partners) to build and develop impactful marketing assets for Live Event Launches.
5. Point of contact for specific marketing partnerships and integration beyond the core business of Prime Video.
6. Help to unblock issues, provide escalation management, anticipate and make trade-offs, and meet committed delivery timelines.
7. Post campaign analysis and reporting.
Minimum Requirements
1. Experience building, executing, and scaling cross-functional marketing programs.
2. Experience using data and metrics to drive improvements.
3. Experience in marketing or marketing research.
4. Experience managing budgets.
5. Experience developing and executing campaigns across a multitude of time zones and languages.
6. Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
7. Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use, and transfer the personal data of our candidates.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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