Responsibilities:
* The instore and online visibility strategy development and execution for all Brands (De’Longhi, Braun, Kenwood, and Nutribullet).
* Merchandising, promoters, and training plan organization.
* Fairs, events, and conventions.
* Secure quality and visibility at POS.
* Budget planning, responsibility, and controlling.
He / She will be responsible for:
* Merchandiser and promoter budget, BTL budget for customer activation online and offline.
* Given budget management and whole cost estimation / invoice process.
* Training and promoters plans, analysis, and follow-up: creation, execution, and control of plans coordinating with his team and agencies.
* Shop display and in-store communication topics such as in-store execution material development and distribution.
* Design, creation, production, and rollout of all instore communication materials including shop displays & SIS.
* Innovation in terms of shop displays, POS material, digital POS, as well as digital tools and databases to steer assigned field on KPIs.
* Shop display management in terms of dismantling, repair, and warehousing.
* Reporting and analysis of key KPIs.
* Direct contact for external agencies, trade partners, KAM, and sales.
* Processing of sales requests.
* Development of assigned area including external agency landscape.
* Development of new ideas in the field of trade marketing.
* Continuously updating inefficient processes and cost structures.
* Competitors and market sensing to identify new potentials.
* Shop visits, also related to Perfect Store coordinating with sales.
* Product presentation to key retailers.
* Organize and lead events in-store, fairs, and exhibitions + special events like Coffee Fest, Coffee Forum, etc.
Job Profile:
Education:
* University Degree in Business Studies, Economics, Marketing & Communication, MBA.
Languages:
* Fluent in English (spoken & written).
Experience:
* Minimum 3-5 years experience.
* Experience in marketing or trade marketing role in FMCG, household appliance, or electronic consumer goods markets.
* Ideally working in a multinational company or having worked extensively for multinationals.
Skills:
* Ability to think critically and creatively.
* Initiative: Entrepreneurial spirit with a high level of proactivity.
* Resilience: Capable of working effectively under pressure.
* Integrity: Honest, respectful.
* Results-oriented.
* Decision-making skills: Capable of taking decisions even when the outcome is uncertain.
* Innovative: Creative, capable of searching for new business areas and opportunities.
* Highly flexible.
* Strong communication & interpersonal skills.
* Experience analyzing large amounts of data and trends.
Others:
* Capable of working in complex and fast-changing environments.
* Capable of working in a team, with different departments and cultures.
Personality:
* Overall we are looking for an “all-rounder”, entrepreneurial spirit, willing to take on new challenges and capable of integrating well into a nice team.
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