Senior Specialist Customer Sales Activation Consumer EMEA (any EU location possible)
Location : Madrid, M, ES
Company : Goodyear
Start something great today. Go Goodyear
Job level : Global Grade - 06
Responsibilities :
* Manage European trade marketing tools (Loyalty program, sell out promo tool, merchandise catalogue)
* Brief, challenge and manage operations with external and internal suppliers
* Brief them on tool optimizations, assets development needs
* Manage related budget needs
* Define and coordinate execution of EMEA loyalty program / sell in incentives annual plans
* Based on customer audit main outtakes, define annual catalogue of relevant sell in incentives to achieve annual targets
* Create synergies and cost efficiencies across Hubs plans
* Leverage best practices learnings across Hubs plans
* Coordinate needs and execution of sales 'trips / events' incentives calendar with customer engagement team
* Define and coordinate execution of EMEA sell out annual plans
* Based on customer audit main outtakes, define annual catalogue of relevant sell out mechanics to achieve annual targets
* Create synergies and cost efficiencies across Hubs plans
* Leverage best practices learnings across Hubs plans
* Coordinate needs for assets creation and briefs brand and media teams
* Support trade marketing specialist on 'out of plan' customer needs
MAIN INTERACTIONS :
* Work with Hub trade marketing leaders and Hub sales leaders
* Define sell in and sell out activation annual calendar following customer audit process
* Coordinate sell in and sell out plans execution across the countries
* Work with brand content managers to brief them on sell in and sell out related assets development
* Work with Customer engagement team to brief them on sell in 'events / trips' development needs and coordinate local execution
* Work with IT team for tools maintenance and optimizations
* Work with external suppliers to realize dealers conjoined campaigns
Experience :
* 3-5 years minimum experience
* Experience in working with Sales function
* Customer sensitivity and knowledge
* Strong analytical skills
* Ability to look at the big picture
* External mindset
* Proven communication and relationship building skills
* Ability to work with cross functional teams
* Proven ability to perform in a multi-cultural business environment
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