Reporting to the Global Brand Marketing Director, these are the main responsibilities you will have:
* Establishing a content calendar to create short and long-term content campaigns for different digital channels.
* Creating engaging content to develop content that meets company objectives and brand standards.
* Devising various content strategies that work for specific audiences with an aim to reach clear goals such as a set number of site visitors.
* Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with social media profiles.
* Monitoring and researching competitors and other institutions in the industry to find trends, interesting data, gaps in keywords or content to cover.
* Tracking and measuring the performance of digital content with the use of digital tools that measure key performance indicators and metrics.
* Developing marketing strategies for digital content, creating email campaigns and social media posts.
* Writing blog posts, ebooks, articles, or other materials that are relevant to the company’s products or services.
* Creating presentations to communicate new marketing strategies to other members of the team.
* Editing text and images to ensure they follow the company’s brand guidelines.
* Creating infographics to illustrate complex concepts in simple ways.
* Evaluating new technologies and suggesting ways to incorporate them into existing strategies.
* Creating and updating the website to attract customers to the company’s products or services.
* Conducting research on topics related to the company’s products or services to create content for blogs, websites, and other marketing materials.
* Researching and analyzing industry trends to identify new opportunities for the company to capitalize on.
Minimum Requirements:
* At least 5 years of experience in social media.
* Fluency in English is a must.
* Bachelor in Communications, Marketing, Business, New Media or Public Relations.
* At least 5 years of working experience in a similar position, presently on a brand of similar positioning (Luxury / Hospitality / Wellbeing / Real Estate).
* Excellent consulting, writing, editing (photo / video / text), presentation, and communication skills.
* Sufficient availability to manage and monitor the company’s social channels (Meta, TikTok, LinkedIn).
* Demonstrable social networking experience and knowledge of social analytics tools.
* Positive attitude, detail-oriented, customer-oriented with good multitasking and organizational ability.
* Passion for the Wellness / Hospitality Industry.
* Fluency in English.
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