ROLES AND RESPONSIBILITIES
1. Provide leadership for the marketing team
2. Understand traditional and emerging marketing channels
3. Define and execute the marketing strategy according to company strategy, ensuring revenue growth
4. Analyze trends and challenges
5. Develop and improve marketing processes
6. Manage the budget effectively
7. Define KPIs, follow up, and report to the management team
8. Hire, manage, and develop the evolving marketing team
9. Conduct periodic performance reviews with the marketing team
10. Ensure effective communication and coordination with other areas of the organization
11. Team management
12. Plan and execute marketing strategy
13. Create important KPIs and ROI for monitoring strategies and reporting
14. Coordinate with other departments
15. Understand the decision-making process in corporations and define the target persona
16. Ensure effective messaging to impact and retain customers
17. Develop and execute customer acquisition campaigns
18. Coordinate cross-channel campaigns to increase sales
19. Plan, execute, and measure experiments and conversion tests
20. Identify trends and insights to optimize spend and performance
21. Optimize conversion points and user funnels
22. Analyze data to evaluate marketing success
23. Knowledge of marketing tools such as HubSpot, Google Analytics, SEMrush, etc.
24. Collaborate with agencies and vendor partners
25. Solid knowledge of SEO / SEM strategies and advertising campaigns
Your profile :
1. 3 - 5 years of experience in similar positions
2. BS / MS degree in digital marketing or a related field
3. Proficient in English; other languages are a plus
4. Experience in B2B business
5. Strong analytical skills and data-driven thinking
6. Experience leading and managing SEO / SEM and advertising campaigns
7. Experience with website analytics tools
8. Up to date with trends in online marketing
9. Comfortable with CRM tools and marketing automation
10. Experience in optimizing landing pages and user funnels
11. Experience with Google Ads campaigns
What We Offer :
1. Excellent working environment
2. Flexibility and work-life balance
3. Additional holidays : 24th and 31st of December are free
4. Office available for team meetings
5. Training grant up to 600€ / year
6. 20€ / month for electricity & internet
7. Nutrition platform as a social benefit
8. Flexible remuneration options
9. All necessary equipment provided
About us :
mlean is a leading provider of digital solutions for operational excellence, helping industrial companies improve efficiency, safety, and quality through innovative SaaS technology.
Seniority level : Director
Employment type : Full-time
Job function : Marketing and Strategy / Planning
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