Join to apply for the GAES CRM Specialist role at GAES
We are seeking dynamic, motivated, and results-driven professionals to join our Marketing team as CRM Specialist at our Spanish headquarters in Barcelona (C. de Pere IV, 160 - 08005).
Main responsibilities:
* Develop and implement strategies for customer engagement, acquisition, and retention aligned with the overall CRM strategy.
* Execute CRM activities, including customer segmentation, campaign briefing, content creation, and optimization of contact channels (Voice Call, SMS, Direct Mail, Email, WhatsApp, etc.) and communication frequency.
* Leverage marketing automation tools and engagement platforms to design, build, and schedule personalized, multichannel campaigns in collaboration with the CRM team and external partners.
* Apply a Test & Learn approach to campaign development, conducting regular A/B and multivariate testing to optimize performance.
* Utilize analytics tools, including Power BI, for in-depth post-campaign analysis and to generate recurring reports for senior management and other departments.
* Collaborate with cross-functional teams to ensure the successful go-to-market of CRM initiatives.
* Contribute to marketing investment planning, assess ROI, and simulate economic impact.
* Work with customer support and sales teams to incorporate customer and retail feedback, continuously improving the customer experience.
* Define and develop loyalty and partnership opportunities through different programs, establishing objectives, targets, and business cases.
Technical skills:
* Bachelor’s degree in marketing, business, or a related field.
* Proven experience in marketing, with a focus on CRM, loyalty, or partnerships.
* Knowledge of marketing mix landscape, key channels (digital and non-digital), KPIs, processes, and tools.
* Ability to develop marketing strategies based on customer insights and generate business throughout the customer lifecycle.
* Strong analytical skills and KPI monitoring capabilities.
* Excellent communication skills in Spanish and English.
* Proficiency in Office tools, especially Excel, PowerPoint, and Word.
* Customer-oriented mindset.
* Performance-driven and goal-oriented with strong accountability.
* Ability to adapt in a fast-paced retail environment.
* Collaborative skills to work effectively with cross-functional teams.
Amplifon promotes a Winning Culture aimed at improving our workplace. We offer a hybrid work policy, allowing employees to work remotely 2 days per week.
#J-18808-Ljbffr