Informa Markets Division is the world’s #2 exhibitions organizer focused on transaction-oriented exhibitions and trade shows, connecting buyers and sellers and supporting the flow of business and trade in over a dozen specialist markets. Informa has a portfolio of over 450 international B2B exhibitions, serving several core verticals, including Pharma, Finance, Health & Nutrition, Environmental Science, Artificial Intelligence, and more.
Requirements and Competence:
Strategy and Management:
* Support and comply with the content marketing strategy aligned with the business and portfolio objectives provided by management for assigned events.
* Lead the team for the timely and objective fulfillment of activities, and monitor the work of editorial freelancers.
* Support budget control of each assigned event, providing timely reports to content management.
* Assist commercial areas in sales orientation of content sponsorships.
* Implement agile methodologies to improve the adaptability and operational efficiency of the assigned team.
Physical Content:
* Create, coordinate, and propose new improvement strategies for the in-person content of the shows.
* Define and shape the conference program and all content areas of the event, confirm speakers, and provide timely follow-up from the beginning to the completion of the event.
* Support in the coordination and logistical monitoring of the sponsored content of each event.
Digital Content:
* Create, coordinate, and monitor the digital content of the programs with the team: Content Blog, Video interviews, Industry Reports, Ebooks, etc.
* Propose and implement new strategies and formats of digital content to the content management of the different shows.
* Support in the coordination and logistical monitoring of the sponsored content of each event.
PR Activities:
* Monitor, comply with, and maintain relationships with associations and strategic partners of the assigned events.
* Search for associations and media that can strengthen the events.
Qualifications:
* Degree in Marketing, Administration, Public Relations, Communication, Journalism, or related areas.
* Advanced English proficiency.
* Experience in strategic marketing planning and people/team management: 2-4 years.
* Strong copywriting skills: Proficient in crafting compelling and persuasive copy that resonates with the target audience.
* Strong verbal and written communication skills with meticulous attention to detail.
* Adept at forming strong relationships with team members, stakeholders, and consumers.
Additional Requirements:
* Experience in Events.
* Experience in Development Content.
* Proficiency in MS Office.
* Basic webpage publication skills in Adobe Experience Manager and WordPress.
* Experience with Adobe Analytics and/or Google Analytics.
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