Digital Brand Manager
Madrid
Madrid, Community of Madrid, ES
Company Description: Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries.
Overview: Join our team as a Digital Brand Manager, who will be responsible for developing and executing the local digital media strategy of a leading brand. Reporting to the Account Director, you will coordinate with a full-time multimedia team to lead and manage the client and internal digital team. Your role will be working closely with a team of digital media planning, paid social and programmatic specialists to ensure smooth and successful executions. Your curiosity and proactive approach will help you understand our business challenges deeply and create effective media strategies that resonate with our consumers.
Responsibilities:
1. Serve as the day-to-day contact for the client team, fostering long-term relationships of trust and coordinating with relevant agency departments.
2. Develop a comprehensive digital strategy for the product portfolio, optimizing the use of digital channels.
3. Create and implement the digital media strategy and initiatives for our client, working directly with major social media and programmatic partners, and leveraging relationships for maximum benefit.
4. Establish digital strategies and tactics that enhance engagement across the full funnel, with focus on branding campaigns.
5. Implement digital media strategies, overseeing the planning, execution, and KPI reporting.
6. Forecast and track key customer metrics and KPIs on a weekly, monthly, quarterly, and annual basis.
7. Utilize analytics to support data-driven marketing decisions, continuous optimization, and ROI improvement.
8. Manage digital budgets for each market and campaign, updating the Account Director and client on significant changes during activations.
9. Effectively control workload, coordinate and drive the team of specialists-executives as a team-transversal PoC, seeking support as needed to ensure project success.
10. Manage, monitor, and update project timelines, setting realistic client expectations.
11. Mentor, coach, and collaborate with junior team members and interns.
Qualifications:
1. Bachelor's Degree in Advertising, Marketing, Communication, or a minimum of 5 years' experience in a digital planning/management role.
2. Strong strategic thinking and tactical skills, proficiency in media planning tools and resources will be a plus.
3. Advanced English proficiency (C1 level).
4. Experience in multimedia digital campaigns, with a focus on branding campaigns.
5. Familiarity with key Social platforms (e.g., META, TikTok…), YouTube and programmatic (DV360).
6. High-level planning skills to evaluate and organize large campaigns across various online channels, with an omnichannel approach.
We Value:
1. Solid financial acumen, with comfort in forecasting.
2. A proactive problem solver with a blend of creative and analytical thinking.
3. Strong influence and communication skills.
4. Flexibility and dynamism, thriving in a fast-paced environment.
5. Advanced proficiency in Spanish and English.
6. Desirable experience managing large accounts.
Additional Information:
1. Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
2. Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
3. Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
4. Online English Classes: Benefit from group weekly classes by native teachers if you have a B1 level of English or above.
5. Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
6. Work from Anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
7. Attractive Holidays Package: Including your birthday & Advertising Day off plus some additional days off.
8. Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours.
9. Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.
We are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background.
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