Assistant SEO Content Manager (Hybrid in Madrid or Remote within EU timezone)
italki Madrid, Community of Madrid, Spain
* Develop and execute a global content and SEO strategy that aligns with italki's business objectives and brand voice.
* Create high-quality, engaging content across various channels, including blogs, websites, social media, and email campaigns.
* Conduct thorough keyword research and optimize existing content to enhance organic search performance and identify new opportunities.
* Collaborate with the broader marketing team to ensure the content aligns with global strategy and business objectives.
* Work closely with the product team to ensure new website features and product releases are optimized for SEO.
* Monitor and analyze SEO performance using tools such as Google Analytics, SEMrush, or similar platforms, providing actionable insights to drive traffic and improve rankings.
* Stay current with SEO trends, algorithm changes, and best practices to ensure italki stays ahead of the competition in search engine visibility.
* Partner with designers, developers, and marketing teams to ensure content is visually appealing, technically sound, and aligns with campaign objectives.
* Manage, mentor, and guide editorial staff (including agencies and freelancers) to meet content and SEO goals.
Requirements
* Excellent written and spoken English skills; proficiency in additional languages is a plus.
* 5+ years of proven experience in content creation and SEO, preferably within the e-learning industry and multi-market environments.
* In-depth understanding of SEO principles, including on-page and off-page optimization, technical SEO, and link-building strategies.
* Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, SEMetrics) and content management systems (e.g., Hubspot).
* Collaborative mindset with the ability to work effectively across cross-functional teams and local market spokespeople.
* Strong analytical skills to interpret data and convert it into actionable strategies for improvement.
Plus
* Passion for language learning and education.
* Experience working in global companies with coworkers in multiple offices in different regions.
* Prefer a strong entrepreneurial mindset.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
E-Learning Providers
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