Join to apply for the GAES CRM Specialist role at GAES
We are seeking dynamic, motivated, and results-driven professionals to join our Marketing team as CRM Specialist at our Spanish headquarters in Barcelona (C. de Pere IV, 160 - 08005).
Main responsibilities:
1. Develop and implement strategies for customer engagement, acquisition, and retention aligned with the overall CRM strategy.
2. Execute CRM activities, including customer segmentation, campaign briefing, content creation, and optimization of contact channels (Voice Call, SMS, Direct Mail, Email, WhatsApp, etc.) and communication frequency.
3. Leverage marketing automation tools and engagement platforms to design, build, and schedule personalized, multichannel campaigns in collaboration with the CRM team and external partners.
4. Apply a Test & Learn approach to campaign development, conducting regular A/B and multivariate testing to optimize performance.
5. Utilize analytics tools, including Power BI, for in-depth post-campaign analysis and to generate recurring reports for senior management and other departments.
6. Collaborate with cross-functional teams to ensure the successful go-to-market of CRM initiatives.
7. Contribute to marketing investment planning, assess ROI, and simulate economic impact.
8. Work with customer support and sales teams to incorporate customer and retail feedback, continuously improving the customer experience.
9. Define and develop loyalty and partnership opportunities through different programs, establishing objectives, targets, and business cases.
Technical skills:
1. Bachelor’s degree in marketing, business, or a related field.
2. Proven experience in marketing, with a focus on CRM, loyalty, or partnerships.
3. Knowledge of marketing mix landscape, key channels (digital and non-digital), KPIs, processes, and tools.
4. Ability to develop marketing strategies based on customer insights and generate business throughout the customer lifecycle.
5. Strong analytical skills and KPI monitoring capabilities.
6. Excellent communication skills in Spanish and English.
7. Proficiency in Office tools, especially Excel, PowerPoint, and Word.
8. Customer-oriented mindset.
9. Performance-driven and goal-oriented with strong accountability.
10. Ability to adapt in a fast-paced retail environment.
11. Collaborative skills to work effectively with cross-functional teams.
Amplifon promotes a Winning Culture aimed at improving our workplace. We offer a hybrid work policy, allowing employees to work remotely 2 days per week.
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