Social Media Manager
Location: Marbella, Spain (on-site)
Are you a creative social media powerhouse with a passion for storytelling and a natural flair for being on camera? Are you ready to lead the charge in growing and engaging a vibrant, global community? At Kind Patches, we are redefining self-care with nature-infused, innovative wellness solutions. Our mission is to deliver the purest form of beauty and health through transdermal patches that combine the power of botanicals, vitamins, and minerals.
We're looking for an experienced Social Media Manager who thrives in a dynamic environment and is not only skilled in managing social media channels but also enjoys being in front of the camera, creating engaging content and showcasing our products and team. If you love creating meaningful connections, driving brand awareness, and have the confidence to film yourself and others in a professional yet fun environment, we want you on our team!
Key Responsibilities:
1. Lead Social Media Strategy: Own the strategy and execution of all organic social media efforts across Instagram, TikTok, and other key platforms, aligned with Kind Patches’ brand values and objectives.
2. Content Creation Filming: Be a central figure in the content creation process. This includes regular filming and photography around the office, capturing both product-focused and behind-the-scenes content. You should be comfortable in front of the camera, with a talent for storytelling that resonates with our audience.
3. Develop Engaging Posts: Create and curate visually compelling, engaging posts, videos, stories, and reels that promote brand awareness, user engagement, and traffic to the website.
4. Collaborate with Teams: Work closely with the founders, influencers, and design teams to maintain a consistent brand voice and aesthetic. You’ll ensure that everything we post looks great and feels cohesive with our brand’s vision.
5. Community Engagement: Monitor social media channels for trends, user engagement, and feedback, responding promptly to comments and messages while adapting strategies to keep up with audience interests.
6. Content Calendar Management: Oversee the planning, scheduling, and execution of content, ensuring posts are timely and strategically aligned to drive engagement.
7. Influencer Partnerships: Cultivate relationships with influencers and brand advocates to amplify our reach and create collaborative content.
8. Analytics Reporting: Track social media performance and KPIs to measure the success of campaigns, generating actionable insights for improvement.
What We’re Looking For:
1. Comfort on Camera: This role is unique—being comfortable in front of the camera is a must! You’ll be filming content regularly, whether it's office tours, product demos, or behind-the-scenes peeks. If you're camera-shy, this isn’t the role for you.
2. Creative Vision Execution: Strong ability to develop and execute social media campaigns that align with the overall brand strategy. You should have a keen eye for visual storytelling, and a flair for creating content that resonates with our community.
3. Proven Experience: Minimum 2-3 years of social media management experience, preferably in the beauty, wellness, or lifestyle industry. You should have a track record of growing social media channels and driving engagement.
4. Skills Tools: Proficient in social media platforms (Instagram, TikTok, etc.), management tools (e.g., Later, Hootsuite), and analytics platforms (e.g., Google Analytics, Insights). Basic photography, video editing, and design skills are a plus.
5. Strong Communication Skills: You should be able to write compelling captions, communicate effectively with team members and influencers, and ensure all content is aligned with the brand's messaging.
6. Adaptability: We are a fast-paced company, and you must be able to pivot, prioritize, and think on your feet in a constantly evolving environment.
Why Join Us?
At Kind Patches, you’ll be joining a forward-thinking, innovative team that is passionate about changing the world of beauty and wellness. If you're excited to leverage your creativity and social media expertise while embracing a role that puts you at the forefront of content creation and strategy, we'd love to meet you.
Please include your links to previous social media work/projects in your cover letter. We’d also love to see your personal or professional channels to understand your style and approach to content creation.
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