The ideal person will be a driven, passionate, self-starter who is able to develop innovative and effective approaches to solve our most critical business challenges.
The role will be based in the Málaga head office with a remote working policy of 1 day per week.
Objectives of this role
* Plan, execute, and manage digital marketing strategies (SEO, SEM, ads, email marketing, content and social media)
* Work with and manage the digital presence
* Manage the relationship and follow up with the different agencies
* Maintain consistent brand messaging across all online channels
* Identify, analyze, and measure trends and content to assess performance and optimize user experience
* Create and maintain an editorial calendar to deliver targeted content
Responsibilities
* Create and manage the strategy on social media, emails, and other channels of digital communication
* Research, track, and analyze consumer behaviors and trends, implementing research into digital marketing campaigns
* Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
* Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
* Develop and monitor campaign budgets
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