About Minor Hotels
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Minor Hotels is a global hospitality group with an extensive portfolio of eight hotel brands – Anantara, Avani, Elewana, NH Hotels, NH Collection, nhow, Oaks, and Tivoli.
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As part of our organization, the region of Minor Europe and the Americas is responsible for more than 350 properties in 30 countries. We are looking for a proactive analytical person interested in digital marketing and travel to join our team.
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Job Summary
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The role will report to the Senior Vice President of Digital Marketing & Ecommerce and be responsible for leading the media strategy on/off, global budget supervision, and agency relationship.
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* Media Strategy, Planning, Buying, Reporting, and Optimization
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* Responsible for the Global Overview and Performance of the Upper and Mid-Funnel Disciplines
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* Directly Responsible for Online Display and Branding
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* Lead the Analysis and Input on All Other Investments (Combining and Integrating Offline and Online)
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* Supervise and Approve Local BU Yearly Media Plan
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* Align with Different Countries, Marketing Directors, and E-commerce to Define and Implement the Plan
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* Support Assets and Supervise Markets Initiatives
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* Coordination with HeadQuarters Teams and Media Agency Headquarters Team
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* Key Contact with Media Agency
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* Coordination of Communication Materials Needed for Media Plans Implementation with BU and Marketing Departments
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* Negotiation with Media (Barter or Cash) Directly with Media Partners or with the Media Agency
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* Coordination of Annual Communication Plan with BU Marketing Teams, Ensuring Correct Execution and Implementation
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* Pre- and Post-Assessment of Plans, Deriving Solid Conclusions, and Recommending Action Plans and Corrective Actions for Campaign Optimization Short-Term or Long-Term
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* Ongoing Reporting of Plans, Results, and Budget
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* Coordination of Display Communication through Dynamic Banners with Creative Agency
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* Media Budget Control Headquarters and BUs
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* Implementation, Supervision, and Ongoing Follow-Up of Attribution Model Outcome to Track Media Investment Efficiencies and Provide Recommendations According to Business Needs
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* Team Management