Responsibilities: Partnership with GTM and sales team to build up business strategy, be responsible of retail strategy execution; Work with the local distributor and retail partners to design and implement the joint marketing caigns, carry out effective promotions to increase sell out; Develop new Mi store and Mi zone to enhance Xiaomi offline brand image and in store visibility; Design in store merchandising solutions and communication strategies that drive customer purch; Requirements: University graduate in Marketing or business management; Proved working experience in retail marketing of mobile phone with extensive;understanding of tools to manage retail marketing performance; Strategic and analytical thinking on retail marketing for improving brand market share; Innovative, well understand consumer interactive experience in different events; Good at communication skills. Excellent coordinate ability; 5 10 years experience of Retail industry