FMCG Marketing Director
Perfil buscado (Hombre/Mujer)
Lead the development of the brand in Spain, its strategic and long-term planning, communication portfolio management, and short-term execution together with its marketing team. Accountable for its income statement from top to bottom line.
- Team management of 12 people in total (Communication, Business Development, and Innovation). Different people with diverse backgrounds and job descriptions.
- Strategy: Shape, develop, and transmit the strategy to the whole organization, internal stakeholders, and external distribution.
- Purpose and Communication: Nurture the purpose of the brand and develop the communication and initiatives for the upcoming years.
- 360 Plans: Develop 360 plans with a clear impact in the Off-trade and On-trade channels together with the trade-marketing teams. Plans that are a clear execution of the Strategic Brand Plan and also initiatives related to Price Pack Visibility of the brand in-store.
- Innovation Pipeline: Define the pipeline of the brand's future innovation for the upcoming 3 years (2025-2028), its launch plan, and work together with the Innovation Team to achieve it.
- Marketing Leadership Team: Be part of the Marketing Committee, adding value on a broader business spectrum and perspective.
- Transversal Initiatives: Participate and lead transversal initiatives outside the marketing role and scope.
Requirements:
- 8-10 years of marketing experience in a similar position of leadership, preferably in FMCG.
- Strong drive, influence, and vision.
- Relevant experience with brand positioning, brand identity, storytelling, and innovation.
- Strong team and people management skills.
- Dynamic marketer with excellent business knowledge of the economic environment.
- Strategically focused, articulate, with excellent communication skills.
- Sharp business and financial acumen.
- Strong analytical skills.
- Results-oriented and committed to achieving high standards of performance.
This vacancy is open due to an internal promotion. Long-term career opportunities in an international dynamic professional environment. Sevilla based role.
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