Job Summary:
About the Role & Team
The PR team is responsible for devising and implementing publicity campaigns for our portfolio in Spain, while working closely with the EMEA Publicity team.
This role for Disney+ works within the team to develop and execute strategic and creative public relations campaigns for all content released on the platform.
You will be accountable for securing positive, high-quality coverage of the division's titles and franchises across all editorial media platforms including digital, broadcast, and print.
You will work on future planning for local and international titles and collaborate directly with external agencies when needed to support the strategy of any given title/event.
Additionally, in this position, you might work across the rest of The Walt Disney Company on relevant integrated PR campaigns and initiatives.
This role will require you to be onsite 4 days a week in our Madrid office, with one day working from home.
What You Will Do
1. Run the day-to-day consumer press office management and campaign implementation along with the team coordinator, including a wide range of tasks from responding to day-to-day requests and handling questions from media and different stakeholders, to managing talent, press releases, and press materials or maintaining data and elaborating reports.
2. Work on the development and delivery of the Disney+ local originals campaigns, including comms planning, asset gathering, and approvals management.
3. Supervise campaigns end to end, inclusive of talent management and event execution.
4. Using a strategic approach, plan year-on-year local original campaigns, thinking of new ways to secure coverage in traditional and new media channels.
5. Develop collaborative relationships across different teams and stakeholders (brand marketing, social media, local originals, corporate communications, production companies, talent, agents, and personal publicists) to increase opportunities and develop cohesive publicity campaigns.
6. Organize press/talent tours, including tasks such as managing digital, print, and broadcast interviews, implementing publicity schedules for talent tours, and supervising logistics.
7. Summarize completed junket/event activity details for inclusion in overall junket wrap reports for internal circulation.
8. Plan and execute in-house publicity events, securing press attendance and participation.
Required Qualifications & Skills
1. Proficient in English and Spanish.
2. Proven experience working in the Publicity/Public Relations area.
3. Deep understanding of the media and entertainment industry, particularly television and streaming.
4. Established network of connections in media.
5. Experience managing award campaigns and festivals as part of a local content campaign.
6. Experience handling a range of partners, including senior stakeholders.
7. Crisis management experience.
8. Experience working with local titles, production companies, and talent.
9. Experience running events.
10. Knowledge of the Spanish media landscape, industry trends, and production landscape.
11. Ability to manage time effectively and prioritize tasks.
12. Excellent attention to detail and flexibility.
13. Self-starter, showing initiative, and highly collaborative.
14. Strategic thinker with effective communication skills who gets results.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences, and perspectives. We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation. #J-18808-Ljbffr