Pixel Marketing Manager - 6 months, hybrid Madrid
We are looking for a Pixel Marketing Manager for a 6-month project at a leading Digital company.
Responsibilities
1. Challenge: Help solve problems with multiple approaches to reach an optimal solution. Build new processes, procedures, methods, tests, and features with foresight to anticipate and address future issues.
2. Influence: Influence across team(s) and areas of expertise with similar objectives to align resources and direction. Develop strong relationships internally and externally, offering support and direction to team members.
3. Expertise: Act as a subject matter specialist for relevant cross-functional stakeholders. Utilize comprehensive knowledge of Google's core products, user insights, messaging, and overall brand marketing strategy.
4. Create product marketing content: Independently create marketing content to ensure that the positioning of the product is aligned with the product strategy.
5. Develop brand strategy: Drive product brand positioning, value propositions, and messaging strategy using Google voice and user insights.
6. Generate user insights: Independently determine research needs, scope, manage, and guide user research.
7. Go-to-market strategy and planning: Validate the market size and opportunity as a key contributor. Collaborate with relevant teams to build supporting rationales and visions.
8. Manage campaign and programs: Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives.
Skills/Experience/Education
1. Brand management: Knowledge of branding and brand development.
2. Campaign management: Knowledge of the marketing campaign life-cycle.
3. Client/partner management/advising: Strong relationship management skills.
4. Storytelling: Ability to influence and inspire an audience by crafting stories using data.
The work will be in a hybrid format: 2 days off-site and 3 days on-site.
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