We offer a 6-month project at a leading Digital company.
Essential experience in a mobile network operator.
Our client is one of the Big Five companies in the American information technology industry that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.
The main goals for these projects are:
* Drive marketing related outcomes for one or a few projects/products as a key contributor by proactively taking initiative to kick off work streams and projects.
* Drive and guide the user research, market analysis, and insights to make valued business recommendations to cross-functional partners on products and features.
* Develop critical user journeys for future and active consumers and a cohesive user lifecycle strategy in collaboration with cross-functional stakeholders.
* Define critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
* Develop and execute marketing strategy and plans, working closely with sales and marketing leadership.
* Contribute to project scoping and manage project priorities and allocation of technical resources within the project.
* Set challenging but achievable goals and measure success logically.
* Generate and structure a plan and strategy to execute on a project and approach.
* Take the lead to manage competing stakeholder interests and priorities while keeping relevant parties (manager or stakeholders) in the loop on potential issues.
* Proactively and systematically identify and propose new opportunities while expanding beyond usual scope of expertise.
* Prioritize the most impactful ideas to drive growth and make sound business decisions independently.
Challenge
* Help solve problems with multiple approaches to reach an optimal solution.
* Build new processes, procedures, methods, tests, and features with foresight to anticipate and address future issues.
* Propose solutions and new ideas to drive work forward.
* Dig in and understand the detailed insights and big picture implications while understanding the strategic view.
Influence
* Influence across team(s) and areas of expertise with similar objectives to align resources and direction and scale work.
* Develop strong relationships, internally and externally, offering support and direction to team members.
* Mentor and guide junior team members in their work and help them to onboard.
* Proactively reach out to partner teams to understand their goals, help them understand the marketing team's goals, and ensure both are aligned.
* Act as a trusted partner to senior stakeholders and external partners in the product and feature development process.
* Provide guidance to and manage relationships with partners, agencies, or temporary, vendor, and contractors (TVCs).
* Guide the integration of multiple adjacent project timelines, goals, and objectives.
* Ensure all work, whether produced personally or by an agency, supports and builds the Google brand, and maintains quality, accuracy, and timeliness.
Expertise
* Act as subject matter specialist for relevant cross-functional stakeholders on the voice of a product or marketing program.
* Utilize comprehensive knowledge of Google's core products, user insights, messaging/positioning, voice, and overall brand marketing strategy.
* Proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.
* Possess deep understanding of the nuances of specific product voices or goals that can be adapted to different communications as needed.
* Communicate and present confidently to cross-functional audiences and influence the direction of work through effective presentations.
* Possess a firm grip of new ideas, processes, and approaches critical to the role (e.g., AdWords for small- and medium-sized business marketing).
* Develop new and complementary skills to enhance current knowledge and expertise and apply them to team and existing work.
SKILLS/EXPERIENCE/EDUCATION:
Brand management
Knowledge of branding and brand development. This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).
Campaign management
Knowledge of the marketing campaign life-cycle. This includes planning, strategy, execution, and reporting of a campaign.
Client/partner management/advising
Ability to partner with, orchestrate, lead, and influence clients, partners, and/or service providers as a trusted advisor. This may include managing client/partner expectations, and an ability to gain commitment to a product, service, or idea from partners, customers, and/or stakeholders using data and appropriate communication or storytelling methods.
Consumer behaviour
Knowledge of consumer behaviour (e.g., digital or traditional consumer behaviours). This includes the knowledge of how consumer behaviour informs product strategy/program design and influences sales cycles.
Data analysis and synthesis
Ability to analyse information, draw conclusions, generate alternatives and solutions, and evaluate outcomes. This includes the ability to use data to add value to business planning and strategies.
Go-to-market activities knowledge
Understanding of user needs, helping products go-to market, and giving feedback to improve products.
Industry knowledge
Knowledge of the changing landscape of the industry, product areas, other key players, and/or markets including technology trends and issues that affect the operations of one's business and organisation.
Marketing briefs
Ability to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign.
Product positioning
Ability to articulate key messages, features, and benefits to the target audience.
Situational leadership
Ability to interact confidently, clearly and respectfully with others, especially senior leaders of the organisation, to present/defend/clarify concerns or issues regarding an existing project, program or solution.
Storytelling
Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.
We offer a 6-month contract to cover a member of the team. The work will be in hybrid format: 2 days off-site and 3 days on-site.
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