The ideal person will be a driven, passionate, self-starter who is able to develop innovative and effective approaches to solve our most critical business challenges.
The role will be based in the Málaga head office with a remote working policy of 1 day per week.
Objectives of this role
1. Plan, execute, and manage digital marketing strategies (SEO, SEM, ads, email marketing, content and social media)
2. Work with and manage the digital presence
3. Manage the relationship and follow up with different agencies
4. Maintain consistent brand messaging across all online channels
5. Identify, analyze, and measure trends and content to assess performance and optimize user experience
6. Create and maintain an editorial calendar to deliver targeted content
Responsibilities
1. Create and manage the strategy on social media, emails, and other channels of digital communication
2. Research, track, and analyze consumer behaviors and trends, implementing findings into digital marketing campaigns
3. Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
4. Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
5. Develop and monitor campaign budgets
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