We are seeking a Product Marketing Manager to lead end-to-end Marketing activities for selected product categories, in close collaboration with HQ Product Category Management, HQ Marketing Communication, local MarComm, and Training teams for France (based in Madrid)
ROLE DESCRIPTION
A successful candidate will be in charge of the following four functioning areas:
1. Overall Marketing Management and Product Portfolio Management
· Preparing Annual Operating Plan for the managed product category - including key marketing activities, distribution of marketing budget
· Co-creation of the Annual Category Growth Plan for the managed product group in the local market, and monthly monitoring of the implementation of the Plan
· Product sunsetting management - recommendation of products to be retired and preparation of activities to effectively close the index
· Monitoring and analysis of competitor activities
· Conducting market research and analysis in cooperation with HQ Marketing
· Visits to the market (distributors and contractors) to deepen knowledge of their needs and better understand them
Digital campaigns
2. Product Marketing for the local market
· Commercialization of products (new and refreshed products)
· Participating in determining price positioning for the managed category along with the the correct benchmark - in cooperation with HQ Product Management
· Verification of recommended shelf prices - in cooperation with HQ Pricing Management
· Preparing proposals for solutions to execute needed price changes
· Overseeing margin levels - flagging risks, developing actions to improve margins (e.g.: limit Trade promotions, price increases)
· Implementing product positioning incl. pricing
· Benchmarking products - determining the main competitors, how they communicate, and what their advantages are
3. Marketing Communication
· Planning and managing execution of communication campaigns at the country level - in coordination with HQ MarComm. Supervising timely implementation.
· Organizing events and loyalty programs (planning and execution of the activities). Preparation of communication briefs for planned activities (e.g. for trade fairs)
· Working with Sales to prepare presentations for key customers
· Cooperation in planning Trade promotions and Sales support
· Verification of content in catalogs prepared for Architects and Construction Companies
· Cooperation with industry associations
4. Training
· Collaboration in preparation of webinars and customer trainings – content adaptation, content briefs and content for local webinars, and targeting / outreach briefs
· Preparation of presentations for short product trainings for local Sales
· Training for Sales force - preparation / localization of presentations and delivery
QUALIFICATIONS
* Digital communication oversight experience is a strong nice-to-have.
* French native
* English fluent
Required
· Bachelor's degree.
· Minimum 5 years of leadership experience in product marketing of commercial products, with a proven track record of responsibility for a product category overall success
· Minimum 3 years of experience in working in a large, internation, matrix based organization focused on profitable growth
· Minimum 3 years of marketing experience with products, which share similarities to Building Adhesives and Sealant in terms of technology, target professions, and/or go to market.
· Strong analytical skills and ability to translate data into actionable insights
· Excellent communication and interpersonal skills, with the ability to effectively collaborate with diverse teams and stakeholders.
· Fluency in written and spoken English and fluency in written and spoken Spanish
· Can-do, hands-on attitude. Strong problem-solving abilities and a proactive approach to identifying and addressing challenges
· Demonstrated focus on End User accompanied by strong proven capability to support Channel Partners
· Ability to inspire and motivate team members towards a common goal
· Experience working with Agile methodologies and tools such as JIRA or Trello.
Preferred
· General Marketing or Product Marketing experience in the Building Materials industry with deep understanding of technology trends and industry best practices in product marketing and product management
· Product Management experience in a similar manufacturing industry
· Good command of spoken and written Portuguese